Following their successful partnership last year, the Art Directors Club and dmexco, the leading international exposition and conference for digital marketing, advertising and media, have again joined forces, this time for the inaugural UBERCLOUD pre-conference event exploring new dimensions of creativity, brand building and entertainment in the digital world.
“UBERCLOUD – the visible mass of digital creativity” ((www.ubercloud.de)) takes place on September 20, 2011 at the Koelnmesse in Cologne, Germany, one day before dmexco 2011 (www.dmexco.com, September 21-22). Last year’s dmexco attracted approximately 16,000 attendees and more than 350 exhibitors from around the world.
Impetus for UBERCLOUD grew out of conversations following last year’s conference between dmexco organizers, Doug Jaeger, ADC president and partner, JaegerSloan, New York, and Jeff Benjamin, chief creative officer, partner, CP+B, both of whom spoke at dmexco 2010. Recognizing the evolving nature of digital creativity, work began on developing a standalone, day-long event that would bring together top global creative, media and brand leaders to discuss digital branding trends and explore what the future holds. Jacob Cohen, senior strategist at Wolff Olins, led content development efforts on behalf of ADC (www.adcglobal.org). Other organizations contributing to UBERCLOUD include the Art Directors Club Germany, Miami Ad School and The One Club.
Confirmed UBERCLOUD speakers include:
โข Jacob Cohen, senior strategist, Wolff Olins
โข Jakob Daschek, founder, creative director, Syrup
โข Quentin George, chief digital officer, Mediabrands
โข James Hilton, cofounder, chief creative officer, AKQA
โข Doug Jaeger, partner, JaegerSloan, ADC president
โข Nick Law, executive vice president, chief creative officer, R/GA
โข Ije Nwokorie, managing director, Wolff Olins London
โข Mehera O`Brien, director, Miami Ad School New York
โข Mike John Otto, creative director, cofounder, Blackbeltmonkey
โข Benjamin Palmer, cofounder, The Barbarian Group, ADC board member
โข Vivian Rosenthal, founder, CEO, Goldrun
โข Jens Schmidt, cofounder, creative director, MOCCU, ADC-Germany board member
โข Alexander Shapiro, strategy, brand and digital development consultant
โข Kevin Swanepoel, president, The One Club
โข Johnny Vulkan, partner, Anomaly
(Additional speakers to be added shortly)
“Technology has changed the concept of the brand, and presents both great opportunities and challenges for creatives,” said Olga Grisaitis, director, ADC. “We are excited to again partner with the dmexco, and contribute content and speakers for this full day of discussion and discovery about the future of digital creative.”
“People now have access to brands in ways never previously imagined,” said Christian Muche, director of business development, strategy & international, dmexco. “As advertisers reach out to consumers through social media and build relationships through integrated campaigns and platforms, brands must be flexible enough to remain honest and approachable at every stage. UBERCLOUD will examine the challenges faced by agencies and brands, and provide an inspiration for digital creativity.”
About dmexco
dmexco is the leading international expo & conference for digital business. Combining an exposition and conference, a concept that is unique worldwide, dmexco stands for innovative and future-oriented marketing, advertising and media in the midst of a global growth market. Placing a clear focus on advertising, creativity, branding, relevance and efficiency, dmexco is the top meeting place of customers and brands, and the central international platform for all players of the marketing, advertising and media scene. dmexco โ which is free of charge for trade visitors โ is the main cross-media and transnational hub for the digital industry: dmexco โ leading the global digital business. For more information about the dmexco 2011 (September 21 & 22, in Cologne), as well as photos, videos and statements, please visit www.dmexco.com.
The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.
