To promote the 16th annual Wienerschnitzel-sponsored dachshund race held on July 9th at the Los Alamitos Race Course, www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and Communications (www.dgwb.com.>(www.dgwb.com.) produced a comprehensive event campaign encompassing a dedicated website and a promotional video, as well as creative elements such as themed t-shirts, posters and an onsite custom doggy photo booth.nnDGWB also composed the event theme of “The Biggest Littlest Race in History” in vintage vaudeville carnival style to commemorate the long tradition of the race that will bring more than 90 four-legged competitors and 10,000 plus on-lookers to the event. In fact, the Wienerschnitzel Wiener Nationals is the most-attended day of the year at Los Alamitos Race Course. The annual event benefits the Seal Beach Animal Care Center, a non-profit group dedicated to finding homes for stray animals in the Orange County, Calif., area.nn”Since 1996, the Wienerschnitzel brand has looked to DGWB to elevate the Wienerschnitzel Wiener Nationals from a marketing perspective and to provide a unique promotional theme that reflects the colorful, entertaining and spirited nature of the event,” said Jon Gothold, partner and executive creative director of DGWB. “This year, our creative team has worked to deliver a campaign that exceeded all expectations. The campaign’s creative elements bring the event to life as a classic American fair, much like the once-popular vaudeville theatrical shows of the early 1930s and short-film newsreels that accompanied feature films up until the 1950s.”nn
nThe agency’s promotional newsreel-style video for the Wienerschnitzel Wiener Nationals can be viewed via YouTube® here.nnAdditionally, DGWB’s vaudeville carnival-style print and website (www.thewienernationals.com) creative executions.nnDownload:nwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/biggest-littlest-race.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/biggest-littlest-race.jpgnwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/champion-will-rise.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/champion-will-rise.jpgnwww.dgwb.com.>(www.dgwb.com./dev/wiener/posters/waddle-to-victory.jpg”>http://www.dgwb.com.>(www.dgwb.com./dev/wiener/posters/waddle-to-victory.jpgnnCreditsnAd Agency: www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and CommunicationsnExecutive Creative Director: Jon Gothold nAssociate Creative Director/Copywriter: Courtney BetleynCopywriter: Yama Rahyar nSenior Art Director: Grant BernsteinnJunior Art Director: Kelly Egan nInteractive Designer: Chris Abouabdo, Shea HawtonnDirector/Editor: Aron OrtonnMotion Graphics: Brandt Weisman nAgency Producer: Antonietta Smekal nAccount Director: Stephanie Rivera nAccount Coordinator: Julio AlvareznnAbout Wienerschnitzel nFounded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC. nnAbout DGWBnFounded in 1988, www.dgwb.com.>(www.dgwb.com.“>DGWB Advertising and Communications is a leading mid-sized agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Wienerschnitzel, Hilton Garden Inn, California Avocados, Dole Fresh Fruit, Children’s Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism issues and publishes the annual “Most Trustworthy Brands” surveys. For information, call (714) 881-2300 or visit www.dgwb.com.>(www.dgwb.com..Sung Choi DGWB Advertising & Communications 714-881-2345 Contact Sung via email
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More