CLIENT
American Honda Motor Co./Honda Civic Hybrid.
PRODUCTION CO.
Partizan, bicoastal/international.
Traktor, director; Giorgio Scali, DP; Jim Bouvet, executive producer; Jeff Miller, producer. Shot at CBS/Radford Studios, Studio City, Calif.
AGENCY
Rubin Postaer and Associates, Santa Monica.
Larry Postaer, executive creative director; David Smith and Joe Baratelli, creative directors; Richard Bess, art director; Jeff Jenks, copywriter; Gary Paticoff, executive producer; Christine Anthony, producer.
EDITORIAL
Bikini Editorial, New York.
Avi Oron, editor.
POST/VISUAL EFFECTS
Complete Post, Hollywood.
Steven P. Arkle, colorist/online editor.
Sea Level, Venice, Calif.
Ben Gibbs, visual effects artist/compositor.
AUDIO POST
POP Sound, Santa Monica.
Mitch Dorf, mixer.
SOUND DESIGN
Mit Out Sound/M.O.S., Sausalito, Calif.
Ren Klyce, sound designer.
THE SPOT
"Plug" shows a man looking for an opening in order to run his 2003 Honda Civic Hybrid vehicle, which uses a fuel-efficient gas-electric power train. The :30 features the tag, "It’s changing things."
Spot broke in May.