CLIENT
New Balance.
PRODUCTION CO.
Headquarters, bicoastal.
Agust Baldersson, director; Ottar Gudnason, DP; Tom Mooney and Alex Blum, executive producers; Vincent Joliet, producer. Shot on location in Reykjavik, Iceland.
PanArtica, Reykjavik.
Hronn Stefansdottir, producer.
AGENCY
Euro RSCG/MVBMS, New York.
Rocky Piña, creative director/copywriter/art director; Megan Mindler, producer.
EDITORIAL
Berwyn Editorial, New York.
Steve Bell, editor; Shannon O’Brien, assistant editor.
POST
VTR, London.
Tareq Kubbaisi, colorist.
VISUAL EFFECTS
Lola, London.
Rob Harvey and Grahame Andrew, compositors.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, engineer/mixer; Kathy Good, executive producer.
SOUND DESIGN
Marshall Grupp Sound Design, New York.
Marshall Grupp, sound designer; April Jaffe, producer.
THE SPOTS
"Thunderstorm" (:60/:30) shows a woman running across a vast, open plain, her pace keeping her just ahead of an advancing storm. She takes refuge momentarily under a freeway underpass, but once she discovers that the exhausted storm, too, has paused to catch its breath, she heads out again as the storm follows. In "Stairs" (:30), a woman runs up a set of stairs grafted to the side of a sheer rock face. When she reaches the top, she takes a chocolate from a line of candies that she had left there as motivation. She then turns around and heads back down. Both ads end with the tag, "Achieve. New Balance."
Spots broke March 18.