charlieuniformtango editor Andrea Mendoza just completed work on a series of commercials for GSD&M client AARP featuring Betty White.
Proving that joining AARP doesn’t have to make you feel old, in this campaign, Betty White coquettishly demonstrates that membership allows those 50+ to truly live life to the fullest. And even at 89, Betty does, indeed.
Betty tells seniors to “get over it” and join the retirement organization. She says you can be old and still get the most out of life. In one spot, Betty prank calls a bunch of people, being at once loveable and naughty. In another, she ogles a young hunk as he washes her Mercedes-Benz Gullwing.
Credits
Client: AARP
Agency: GSD&M
Group Creative Director: Bryan Edwards, Victor Camozzi
Art Director: Charlie Brandwick
Copywriter: Andrea Minze
Agency Producer: Lindsay Stillman, Brent Holt
Director: Dennie Gordon
Production Company: Go Films
Executive Producer: Gary Rose
Producer: Leah Fleischmann
Editorial Company: Charlie Uniform Tango
Editor: Andrea Mendoza
Business Manager: Danielle Zubriski
Project Manager: DeeDee Camozzi
Account Service: Bo Bradbury, Beth Bonargo
Marketplace Planning: Jim Firestone, Chris Kocek
About charlieuniformtango
Founded in Dallas by Lola Lott and Jack Waldrip in 1995, charlieuniformtango has become one of the country’s most respected editorial and postproduction companies. charlieuniformtango evolved in 2008 with the addition of two sister companies: Liberal Media Films, a video production resource with a team of directors and producers well versed in every aspect of video content and TV commercial production, and DigiTango, which focuses on web content creation and production. charlietango’s clients benefit from the creative and production synergies that result from this unique combination of sister companies. charlietango’s goal is to continually push the boundaries of content design and execution for their clients. charlieuniformtango has facilities in Dallas and Austin, Texas. Learn more at charlietango.com.
