Corona Extra, the number one imported beer brand in the U.S., is evolving the “Find Your Beach” mantra to challenge consumers to be introspective. The campaign will introduce a new wave of interactive elements to transform the “Corona Beach” from a physical place to a state of mind, an evolution for the traditionally beach-oriented beer brand.nn”Our brand has always looked to provide our customers with ways to relax responsibly,” said Jim Sabia, executive vice president of marketing, Crown Imports. “In today’s busy world, it’s more important than ever that we identify time for ourselves to enjoy life. We hope the Corona brand can serve as a beacon that leads consumers to their beaches, wherever they may be.”nnBeginning this month, Corona will launch a Facebook page to reiterate the manifesto that your beach doesn’t actually have to be a beach. To support these efforts, Corona will introduce a new series of commercials developed by Cramer-Krasselt, beginning June 2 during the NBA Playoffs, to showcase the various opportunities to Find Your Beach.nnTwo new TV spots will feature everyday situations transforming into picture-perfect settings. “Flight” paints the illusion of a couple relaxing on a beach when a flight attendant passes between them with a bar cart. The flight attendant triggers a daydream sequence with the two adults finding their beach on an airplane.nn
nnAnother spot anticipated to run later this year, “Snow Sand” will feature a snowboarder descending a sand dune, stopping to relax at a Corona-inspired beach. Viewers slowly realize she is actually on a snowy mountain-side, soaking in the scenery and enjoying a Corona after a long day of riding. Each spot closes with Corona drinkers on the beach and the newly popular tagline, “Find Your Beach.”nnSimilar to the ads showcasing beaches away from the sand, Corona will also host a consumer engagement platform on Facebook and mobile, created by Pereira O’Dell, that rewards users for interacting with the brand and finding their own beach. In September, a new mobile application will encourage users to earn points by checking into their personalized beaches and completing tasks. Whether it’s checking in at a stadium or a ski lodge, challenges will change depending on the user’s lifestyle, the season and even holidays.nnThe campaign will allow Corona enthusiasts to find their beach through a variety of mediums, including outdoor digital installments in key U.S. markets. In select markets, Corona will also introduce a new twist on its iconic imagery.nn”We’ve implemented creative change-ups to our signature brand,” said Sabia. “We’re proud of what our brand has grown to represent and excited about the opportunity to evolve with our customers.”nnCREDITS:nnCorona Extra “Flight“nnAd Agency: Cramer-Krasselt/Chicago nEVP/Chief Creative Officer: Marshall Ross nGroup Creative Director: G. Andrew MeyernArt Director: David LevynCopywriter: Brian BennettnProducer: Rob Jaeger nManagement Supervisor: Renee CheznnProduction Company: SmugglernLine Producer: Lesley ChilcottnDirector: Brian BeleticnExecutive Producer/Partners: Brian Carmody, Patrick Milling SmithnExecutive Producer/COO: Lisa RichnHead of Production: Laura ThoelnnEditorial Company: General Editorial LAnEditor: Noah HerzognAssistant Editor: nProducer: Robert ParkernnSound Design: Q DepartmentnAudio Engineer: Mike Coyle Chicago Recording CompanynAssistant Engineer: Jenna TimmermannnOn-Line Editor:Jeff Charatz Filmworkers Club ChicagonnDailies: CO3nColorist: Stefan SonnenfeldnnEffects Company: Mass MarketnExecutive Producer: Christine SchneidernVisual Effects Supervisor: John ShirleynLead Flame Artists: John ShirleynCG/3D Supervisors: Chris Sage & Andrew RomatznProducer: Nick FrasernnnCorona Extra “Snow Sand”nnAd Agency: Cramer-Krasselt/Chicago nEVP/Chief Creative Officer: Marshall Ross nGroup Creative Director: G. Andrew MeyernArt Director: David LevynCopywriter: Brian BennettnProducer: Rob Jaeger nManagement Supervisor: Renee CheznnProduction Company: SmugglernLine Producer: Lesley ChilcottnDirector: Brian BeleticnExecutive Producer/Partners: Brian Carmody , Patrick Milling SmithnExecutive Producer/COO: Lisa RichnHead of Production: Laura ThoelnnEditorial Company: General Editorial LAnEditor: Noah HerzognProducer: Robert ParkernnSound Design: Q DepartmentnnAudio Engineer: Mike Coyle Chicago Recording CompanynAssistant Engineer: Jenna TimmermannnDailies: CO3nColorist: Stefan SonnenfeldnnOn-Line Editor: Jeff Charatz Filmworkers Club ChicagonnSound Design: Q DepartmentnnAudio Engineer: Mike Coyle Chicago Recording CompanynAssistant Engineer: Jenna TimmermannnEffects Company: Mass MarketnExecutive Producer: Christine SchneidernVisual Effects Supervisor: John ShirleynLead Flame Artists: John ShirleynCG/3D Supervisors: Chris Sage & Andrew RomatznProducer: Nick FrasernnAbout Crown ImportsnCrown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.nnAbout Cramer-KrasseltnCramer-Krasselt is the second-largest independent marketing and communications agency in the U.S., with billings nearing $1 billion. An Advertising Age “Agency to Watch” three of the last four years, C-K has grown by more than 50 percent since 2005. C-K is frequently recognized for its insight-driven creativity—spanning advertising, digital, engagement strategies and public relations—that helps clients change their category conversation. Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, it represents major brands across virtually every industry, including: Benjamin Moore, Benihana, BRP (Ski-Doo, Sea-Doo, Evinrude), Corona Extra, Crocs, Edward Jones, Heinz (Ketchup, Smart Ones, Classico, Ore-Ida, Steam n’ Mash), Hilton Hotels Worldwide, Johnsonville Sausage, Porsche, World Kitchen (Pyrex, Corelle) and Zicam. For more information, visit Cramer-Krasselt at www.c-k.com.Bill Ligas Crown Imports LLC 312-873-9279 Contact Bill via email
Contact:Kristin Fletcher V.P. Director of Agency Communications Cramer-Krasselt Contact Kristin via email
Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural “Behind the Camera House” in Park City during Sundance 2025
The first-ever “Behind the Camera House” will launch in Park City during this year’s 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day – “Shaping the Narrative with Post-Production Artists.” The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More