Wild Plum‘s Ericson Core has wrapped up a new commercial for Dial for Men, featuring some overgrown kids playing and working hard in the dirtiest of conditions. The director/DP teamed with agency Red Tettemer to create this spot which highlights paintballing, mud football, and dirt biking. After a long day of dirt-filled activity, the men can cut through the grime and get cleaned up with a hot shower accompanied with Dial.nn”It’s really a celebration of guys who get dirty for both work and play and take pride in the ‘war stripes’ of mud on their face and clothes,” said Core of the concept.nnShooting in Cape Town allowed Core access to some great actors for authentic performances, as well as beautiful, dramatic locations. “We had an incredible experience in South Africa,” remembers Core. “The crew was fantastic and we were very lucky in that the Cape Town area has a very active adventure sports culture. So we were able to get some great actors who also were able to perform without stunt doubles.”nn nnCore chose the ARRI Alexa camera system to shoot the commercial, citing it as “strong, robust, and with outstanding image results.” He continues, “The biggest challenge was keeping it clean! We wanted to have some very real and visceral footage and get the camera right in there with the guys, but as a result, our equipment and crew were very muddy. No one went home clean.”nnWorking with Red Tettemer on the project, Core found everyone to be on the same page with the same expectations. “The agency came with strong concepts and I have my creative input as well, but it is key that everyone ultimately is making the same project and that the correct tone is captured,” says Core. “That was the case here and as a result, we ended up with a great spot and it was a real pleasure working with the people at Red Tettemer.”nn”At the end of the day we had a lot of fun, got to shoot in some gorgeous locations, and got to play in the dirt!”nnCreditsnClient: Dial SoapnTitle: ‘OATH’ nAgency: Red TettemernAgency producer: Joe MoscanArt Director: Bill StarkeynCopywriter: Steve O’ConnellnnProduction: Wild PlumnDirector/DP: Ericson CorenExecutive Producer: Shelby Sexton / Sandy HaddadnLine Producer: Anton MaillienProduction Service (South Africa): Moonlighting nnAbout WILD PLUMnBoutique production house Wild Plum was founded in 2007 by industry veterans Shelby Sexton and Alisa Allen. Sexton, executive producer, and Allen, CFO, boast over two decades of combined experience, both having extended stints at the renowned Plum Productions.nnBased in the heart of Venice, Wild Plum handles some of today’s most exciting directorial talent and is dedicated to producing not only traditional commercials, but also new creative content in the fast-paced and ever-changing production industry. We are committed to great work and longstanding relationships, but most importantly, having fun doing what we love in the ever-evolving production world. www.wildplum.tv nnAbout ERICSON COREnKnown for his slick, engrossing and action-fueled visual style, Ericson Core is a welcome addition to the immensely talented stable of directors that currently make up the creative core of Wild Plum. Though he is best known for his distinct visual style, Ericson is also very well adept at working with clients and getting the most from his talent. His ability to balance both the look and feel of a project is second to none. He never forgets that all the visual flair doesn’t mean anything if you can’t deliver on the story. Ericson is a great student of film-making and that love of his craft translates to his final productions.nnEricson’s previous work in the commercial world has included several well received national spots for such major companies as UPS, BMW and Home Depot. On the feature front, Ericson recently directed Disney’s “Invincible.” In addition, Ericson has also worked as a cinematographer for such visual spectacles as ‘The Fast and the Furious’ and ‘Daredevil’.
Shelby Sexton WILD PLUM - Executive Producer 310.823.7445 (office) Contact Shelby via email
Contact:Sandy Haddad WILD PLUM - Executive Producer 310.823.7445 office Contact Sandy via email
DWA Presents Ultimate Events, February 2025 Edition (Hybrid Special)
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 7 March, the 2025 SXSW Conference & Festivals will introduce what’s next in the worlds of film, culture, music, and technology, providing rich opportunities for professionals at all levels to participate, network, and supercharge our careers. Aiming to shake up your world even sooner? Feast your eyes on these upcoming events, and step right up. Follow this link for the official info for Food Network & Cooking Channel South Beach Wine & Food Festival, running 20-23 February. February Events
- 16 Jan. – 8 Feb. | Igloofest, Montreal
- 23 Jan. – 2 Feb. | Sundance Film Festival, Park City & Online
- 24 Jan. – 2 Feb. | DesignTO, Toronto & Online
- 25 Jan. – 1 Feb. | Snowattack Ski, Snowboard & Music Festival, Epleny
- 30 Jan. – 2 Feb. | Copenhagen Winter Jazz Festival
- 30 Jan. – 9 Feb. | International Film Festival Rotterdam
- 31 Jan. – 9 Feb. | Bristol Light Festival
- 2-4 | NY NOW Winter... Read More