CLIENT
California Milk Advisory Board.
PRODUCTION CO.
Bob Industries, Venice, Calif.
Chris Hooper, director; Darek Wolski, DP; John O’Grady, T.K. Knowles and Chuck Ryant, executive producer; Karen Rohrbacher, producer. Shot on location in Petaluma, Calif.
AGENCY
Deutsch LA.
Eric Hirshberg, managing partner/executive creative director; Karen Costello and Chris Ribeiro, senior VPs/associate creative directors; Michael Everard, senior copywriter, and Yooly Mukai, art director, "Funky Chicken" and "Hi Mom"; Jason Elm, senior copywriter, and Mark Walker, senior art director, "Sprinkler" and "Bulls Hit"; Damon Allred, copywriter, Cooper Olson, senior copywriter, and Chris D’Amico, senior art director, "Wannabe Pig" and "Pig Sneeze"; Steffi Binder, executive producer; Alex Brook, producer.
EDITORIAL
Jigsaw, Los Angeles.
Adam Parker, editor; Kelly Koppen, assistant editor.
POST
The Syndicate, Santa Monica.
Christine Goldby, online editor/compositor.
Company 3, Santa Monica.
Mike Pethel, colorist.
VISUAL EFFECTS
Animal, Los Angeles.
Michael Killen, animator.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
SOUND DESIGN
Jigsaw.
Adam Parker and Kelly Koppen, sound designers.
THE SPOTS
A funky chicken and pig join the "cast" in the latest spots for the California Milk Advisory Board. In "Wannabe Pig" (:30), a delusional pig—voiced by Dan Castellaneta—believes himself to be a cow, as he extols the virtues of sunny California. "Funky Chicken" (:30) features a chicken (the voice of Bobcat Goldthwait) interrogating two sunning cows, in an attempt to learn the secret for their serene composure and mellow attitudes. "Sprinkler" (:30)—set to Styx’s "Lady"—shows "sexy" footage of bovines enjoying a frolic in a sprinkler system, as two lovelorn bulls look on. Three :10s—"Pig Sneeze," "Hi Mom" and "Bulls Hit"—show "outtakes" from past shoots. The commercials end with the tagline, "Great cheese come from happy cows. Happy cows come from California."
Spots broke August 26.