The One Club, the world’s foremost non-profit organization devoted to elevating creative work in the advertising industry awarded the best in digital advertising and marketing this evening at the 13th Annual One Show Interactive Awards at Terminal 5 in New York City.
One Show Interactive wraps-up the One Show’s Creative Week New York, a celebration of creativity in advertising, design, digital media and all the arts that feed and touch those disciplines. Officially declared, by the Honorable Mayor Michael Bloomberg, Creative Week New York included the The One Club’s Creative unConference, Facebook Master Class series, One Show Design and the world renowned One Show. For more on Creative Week and events, please log onto: www.creativeweeknyc.org.
“We have seen a dramatic increase of digital work being created and entered,” said Kevin Swanepoel, President at The One Club. “More importantly the quality of the work and creative thinking is deeper and more integrated in whole campaigns.”
Finalists at One Show Interactive compete for Gold, Silver and Bronze Pencils in a variety of categories. Presenters at this year’s ceremony, which is produced by The One Club, include: Alessandra Lariu, co-founder of SheSays; Anders Gustafsson, Director & CEO, Zebra Technologies Corporation; Faris Yakob, Chief Innovation Officer MDC Partners; Karen Monahan, Director of Interactive Production, W+K New York; Natalie Lam, Creative Director, OgilvyOne Shanghai; Nick Law, EVP, Chief Creative Officer, North America, R/GA; Nicke Bergstrom, Creative Director, Mother New York; and Rei Inamoto, Global Creative Director, AKQA.
At the event, The One Club also announced that Benjamin Palmer from The Barbarian Group will act as Jury Chair for the 2012 One Show Interactive Jury. One Show Interactive will open the first quarter of the unique quarterly entry system next week, leading the industry by recognizing the best digital work while it is fresh and relevant.
One Show Interactive’s Best of Show was awarded to the Old Spice Response Campaign, which consisted of 186 personalized YouTube response videos to Old Spice fans who commented on Twitter, Facebook, Reddit, Digg, 4chan and other sites. The campaign pushes the boundaries of what it means to be “interactive” and became an internet sensation, generating over 52 million views on YouTube. Isaiah Mustafa, who stars in the Old Spice campaign, was on-hand to accept the award.
“We’re super excited to be recognized by the One Show for our interactive work and very proud of the whole W+K Old Spice team and our gutsy Old Spice client for letting us try something that had never been done before. Thank you to the judges and The One Show for this tremendous honor,” said Jason Bagley and Craig Allen, the creative directors from Wieden+Kennedy/Portland on Old Spice.
The winners of the 2011 One Show Interactive Awards are…
Websites and Microsites: Branded Games
· Gold Pencil: Google “Fast Ball” BBH and Google Creative Lab, New York
· Silver Pencil: Mars Canada “Find Red” Proximity Canada, Toronto
· Bronze Pencil: Fisherman’s Friend/Galleberg AS “The Fisherman’s Friend Facebook Adventure” SMFB, Oslo
Websites and Mircosites: Consumer Goods
· Gold Pencil: UNIQLO “UNIQLO LUCKY LINE” Dentsu, Tokyo
· Silver Pencil: Frito Lay “Doritos Late Night Rihanna” Goodby, Silverstein & Partners, San Francisco
· Silver Pencil: Nestle Waters “The Perrier Mansion” Ogilvy France, Paris
· Bronze Pencil: Philips “Philips Wake up the town” Tribal DDB Amsterdam
Websites and Microsites: Corporate Website
· Gold Pencil: Shaping Room “Shaping Room” Firm, Tokyo
· Silver Pencil: BBC Sport “Team Tracker & Predictor” RKCR/Y&R, London
· Bronze Pencil: CANAL+ “Carlos” BETC Euro RSCG, Paris
Websites and Microsites: Durable Goods
· Gold Pencil: Volkswagen UK “True Life Costs” DDB, London
· Silver Pencil: Volkswagen Sweden “The Fun Theory Award – The Speed Camera Lottery” DDB, Stockholm
· Bronze Pencil: Mitsubishi “Mitsubishi ‘Live Drive'” 180LA, Santa Monica
· Bronze Pencil: IKEA “Fashion Award” Forsman & Bodenfors, Gothenburg
Websites and Microsites: E-Commerce
· Gold Pencil: UNIQLO “UNIQLOS LUCKY COUNTER” Dentsu, Tokyo
· Silver Pencil: The Swedish Post “Living Christmas Cards” Akestam Holst, Stockholm
· Bronze Pencil: Innovative Thunder “Pay With a Tweet” R/GA, New York
· Bronze Pencil: Nanhi Kali (K.C. Mahindra Education Trust) “The Girl Store” StrawberryFrog, New York
Websites and Microsites: Public Service/Non-Profit
· Gold Pencil: The Swedish Post “The Sound of Green” Akestam Holst, Stockholm
· Silver Pencil: Vancouver International Film Festival “The Warden Sixteen” TBWA/Vancouver
· Bronze Pencil: Boulder Digital Works “Boulder Digital Works Site” Modernista!, Boston
Websites and Microsites: Self-Promotion
· Gold Pencil: Google Creative Labs “Google Demo Slam” Google, New York
· Silver Pencil: Big Spaceship “Most Awesome Thing Ever” Big Spaceship, Brooklyn
· Silver Pencil: Projeqt “Projeqt” TBWA Worldwide, New York
· Bronze Pencil: Saint@RKCR/Y&R & RKCR/Y&R “Twitter Knitter” RKCR/Y&R, London
Websites and Microsites: Services
· Gold Pencil: Philharmoniker Hamburg “Sounds of Hamburg” Jung von Matt, Hamburg
· Silver Pencil: Elisava “I Am Not An Artist” Soon in Tokyo, Barcelona
· Bronze Pencil: Samsung “Tweet Wrap” The Barbarian Group, New York
Websites and Microsites: Social Networks/Community
· Gold Pencil: American Recordings/Lost Highway “The Johnny Cash Project” @radical.media, New York
· Silver Pencil: Red Bull “Street Art View” Loducca, Sao Paulo
· Silver Pencil: Orange “Glastotag” POKE, London
· Bronze Pencil: EA Games “APB The Human Avatar” Dare, London
Mobile Apps: Augmented Reality
· Silver Pencil: Converse “The Sampler” R/GA, New York
· Bronze Pencil: Museum of London “Streetmuseum” Brothers and Sisters, London
Mobile Apps: Branded Games
· Gold Pencil: MINI/BMW “MINI Getaway” Jung von Matt, Stockholm
Mobile Apps: Consumer Goods
· Gold Pencil: Nike “Nike+GPS” R/GA, New York
Mobile Apps: Durable Goods
· Silver Pencil: Renault “Espace Ipad” Marcel/Publicis Conseil, Paris
Mobile Apps: Public Service/Non-Profit
· Bronze Pencil: The Swedish Sea Rescue Society “Sea Weather (App)” Forsman & Bodenfors, Gothenburg
· Bronze Pencil: Dali Museum “Dali Museum & Hipstamatic iPhone App” Goodby, Silverstein & Partners, San Francisco
Mobile Apps: E-Commerce
· Silver Pencil: Converse “The Sampler” R/GA, New York
· Bronze Pencil: Zoo Records “Hidden Sound Campaign” Leo Burnett, Hong Kong
Mobile Apps: Services
· Gold Pencil: Nokia “Own Voice” Wieden+Kennedy/glue Isobar, London
· Bronze Pencil: Claro “Ringtowns” Ogilvy Guatamala
· Bronze Pencil: Trader Media Group “AutoTrader iPhone Application” SapientNitro, Miami Beach
Mobile Apps: Social Networks/ Community
· Bronze Pencil: Nike “Nike+GPS” R/GA, New York
Interactive Advertising: Augmented Reality
· Bronze Pencil: Forever 21 “Forever 21 Digital Billboard” space150, Minneapolis
Interactive Advertising: Banners – Fixed Space – Single
· Silver Pencil: Xbox “Halo: Reach YouTube Masthead” AKQA, San Francisco
Interactive Advertising: Banners – Dynamic – Single
· Gold Pencil: IKEA Deutschland “IKEA. Unbox the banner. Back Panel” Grabarz & Partner, Hamburg
· Bronze Pencil: Sony Electronics “Sony ‘Everything is Better in 3D’ Page Turnover” 180LA, Santa Monica
· Bronze Pencil: Yahoo! “Yahoo! Page Takeover” Goodby, Silverstein & Partners, San Francisco
Interactive Advertising: Environmental / Experiential – Single
· Gold Pencil: Nike “Write the Headline. Write the Future” W+K Amsterdam
· Silver Pencil: Bing with Jay-Z “Decode Jay-Z with Bing” Droga5, New York
Interactive Advertising: Environmental / Experiential – Campaign
· Silver Pencil: Intel “The Creators Project” Vice Media, Brooklyn
Interactive Advertising: Other Interactive Media – Single
· Silver Pencil: Arcade Fire/Google “The Wilderness Downtown” Milk+Koblin and Google Creative Lab, New York
· Bronze Pencil: Blu Dot “Real Good Experiment” mono, Minneapolis
Interactive Advertising: Other Interactive Media – Campaign
· Gold Pencil: Old Spice “Old Spice Response Campaign” Wieden+Kennedy, Portland
Interactive Advertising: Public Service/Non-Profit – Single
· Bronze Pencil: TO BENEFIT LIVESTRONG “Yes I am Precious” BREAKFAST, New York
Online Films and Video: Event or Live Webcast – Single
· Gold Pencil: Old Spice “Old Spice Response Campaign” Wieden+Kennedy, Portland
· Silver Pencil: T-Mobile “Welcome Back” Saatchi & Saatchi, London
· Bronze Pencil: Google Creative Lab “YouTube Play” Google, New York
Online Films and Video: Short Form – Single
· Silver Pencil: Intel Corporation “The Chase” Venables Bell & Partners, San Francisco
· Silver Pencil: Nike Japan “Nike Music Shoe” Wieden+Kennedy, Tokyo
· Bronze Pencil: Puma “HardChorus” Droga5, New York
Online Films and Video: Short Form – Series/Episodes
· Silver Pencil: Google “Google Speed Tests” BBH and Google Creative Lab, New York
· Bronze Pencil: Sony Ericsson “The Product Testing Institute” Dare, London
Online Films and Video: Long Form – Single
· Silver Pencil: Vancouver International Film Festival “The Warden Sixteen” TBWAVancouver
· Bronze Pencil: INTEL “THE SARTORIALIST” Amsterdam Worldwide, Amsterdam
· Bronze Pencil: Hi-Tec “Liquid Montaineering” CCCP, Amsterdam
Online Films and Video: Long Form – Series/Episodes
· Silver Pencil: Gatorade “REPLAY” TBWAChiatDay/Los Angeles
· Bronze Pencil: Microsoft Xbox “Bright Falls” agencytwofifteen, San Francisco
Online Films and Video: Public Service/ Non-Profit – Single
· Gold Pencil: Nanhi Kali, K.C. Mahindra Education Trust “A Girl Story” Strawberry Frog, New York
· Silver Pencil: Overturn Prop 8 “Devin & Glenn” Saatchi & Saatchi/New York
· Bronze Pencil: WWF “Monkey” Leo Burnett, Millers Point
Online Films and Video: Self-Promotion – Single
· Gold Pencil: John St. “Pink Ponies” John St. Advertising, Toronto
· Silver Pencil: Shinya Uchida “iPad Magic” Dentsu, Tokyo
· Bronze Pencil: Dare “This is Dare – Are You?” Dare, London
Online Films and Video: Video Remixes/Mashups – Single
· Gold Pencil: adidas “adidas Originals Star Wars Cantina 2010” Sid Lee, Montreal
· Silver Pencil: Google CreativeLab “Google Instant with Bob Dylan” Google, New York
Integrated Branding Campaign – 360
· Gold Pencil: Bing with Jay-Z “Decode Jay-Z with Bing” Droga5, New York
· Silver Pencil: Akzo Nobel/Dulux “Dulux Let’s Colour Project” Euro RSCG London
· Silver Pencil: Nike “Write the Future” Wieden+Kennedy, Amsterdam
Integrated Branding Campaign – Online
· Silver Pencil: Caritas “One Minute of Silence” Jung von Matt/Limmat, Zurich
Craft: Interface Design
· Gold Pencil: Arcade Fire/Google “The Wilderness Downtown” Milk+Koblin and Google Creative Lab, New York
· Silver Pencil: HI-CONE “HIDDEN HEROES” Grimm Gallun Holtappels, Hamburg
· Bronze Pencil: IKEA “Kondis – The App” Forsman & Bodenfors, Gothenburg
Craft: Typography
· Gold Pencil: Vibram “YouAreTheTechnology.com” Nail Communications, Providence
· Silver Pencil: Toyota Belgium “iQ Font” Happiness Brussels
· Bronze Pencil: Absolut Vodka “Write the Light” Gringo, Sao Paulo
Craft: Animation/Motion Graphics
· Silver Pencil: American Recordings/Lost Highway “The Johnny Cash Project” @radical.media, New York
· Bronze Pencil: Xbox “Remember Reach” AKQA, San Francisco
· Bronze Pencil: Volkswagen UK “True Life Costs” DDB UK, London
Craft: Sound Design
· Gold Pencil: NIKE JAPAN “NIKE MUSIC SHOE” Wieden+Kennedy, Tokyo
· Silver Pencil: Google “Chrome Speed Tests” BBH and Google Creative Lab, New York
· Bronze Pencil: HI-CONE “HIDDEN HEROES” Grimm Gallun Holtappels, Hamburg
For additional information and to see the One Show Design winning work, please visit: www.oneshow.org.
About the One Club
The One Club champions excellence in advertising and design in all its forms. It is a non-profit organization devoted to elevating creative work in the industry. The One Club celebrates the legacy of creative advertising, inspires working creative professionals and nurtures future generations.
The One Club’s programs include The One Show — the pinnacle of achievement for advertising, design and interactive; The Creative unConference; One Show Entertainment, and publishes one. a magazine. The One Club educates, inspires and supports students through scholarships, portfolio reviews and annual student exhibitions and competitions.
