With a mission to discover top emerging artists looking to make their industry mark, and following on the heels of the 9th Annual SHOOT New Directors Showcase Screening Event, which played to a full house at the DGA Theatre in NYC Tuesday Night, the editors of SHOOT Magazine, the leading publication for commercial, branded content and entertainment production, announced today the release of The SHOOT New Directors Showcase Web Reel featuring work from 32 directors who made the final cut, after a 4 month global search, to be included in this year’s Showcase. The 32 directors fill 31 Showcase slots–30 individual directors and 1 directing team.
The directors come from a great variety of backgrounds including unaffiliated newcomers, several with ad agency pedigrees–including one who’s still on the agency side–and even a helmer who is an academy award-winning® actor. More than twenty of the directors appeared at the Showcase event, with six participating in a panel discussion during which they related their backstories and strategies for breaking into the directorial ranks. Also on the panel providing production house and ad agency perspectives on the marketplace for new directing talent were Tor Myhren, president & chief creative officer, Grey New York and Mindy Goldberg, managing partner and founder, Epoch Films. The work entered in this year’s New Directors search conducted from January to early April included documentaries, features, commercials, alternative media content, music videos, shorts and spec work. From comedy to drama, spots to movie excerpts, stop-action to dialogue driven to visual effects fantasy–that’s just a sampling of the range of emotions, genres, mediums and styles on these year’s SHOOT’s 2011 New Directors Showcase Reel.
Explore. Share. Comment.
The SHOOT 2011 New Directors Showcase Reel with the selected finalists work, images, comments and more is live at http://nds.SHOOTonline.com along with profiles of each director as well as contact information. With a click of the “menu” button on the NDS Web Reel video player, visitors can share a selected piece of work with anyone or post work on other sites like facebook, Twitter, MySpace, Flickr, or Digg with easy linking, sharing, and embed features. SHOOT’s worldwide audience of professional creatives, filmmakers, commercialmakers, agency & studio production and postproduction executives are invited to comment about on the work and read the comments. A complete finalists list of directors chosen for The SHOOT 2011 9th Annual New Directors Showcase Reel and a few video selections of work from the reel to represent the high level of quality work on this years reel, selected by the editors of SHOOT, is below.
Samples of the the Selected Work on the NDS Reel
Daniel Burke, Greenpeace’s “Facebook Unfriend Coal” (online spot) view work here
Adrian Brody Chrysler’s “Arrive in Style” view work here
Haley Morris Ad Council’s “Health” (short film) view work here
The SHOOT 2011 9th Annual New Directors Showcase Reel features the following directors… (alphabetical order)
Sammy Albis, Labels Are For Jars’ “Guy” view work here
Angela+Ithyle, Amazon Kindle’s “Stole Your Heart” view work here
Otto Arsenault, Project Yellow Light’s “MultiTEXT” (alternative media content) view work here
Greg Bell, Google Nexus Android Smartphone’s “El Vendor Part 3” webisode view work here
Daniel Bird, Greenpeace’s “Facebook Unfriend Coal” (online spot) view work here
Adrien Brody, Chrysler’s “Arrive In Style” view work here
Jeff Chan, Cannes WaterAid’s “White Collar Water Crisis” view work here
Omri Cohen, Nike’s “Cricket” view work here
Rik Cordero, Nike’s “The World Is Watching” (short film) view work here
Poppy de Villeneuve, “Love Is Like Life But Longer” (short film) view work here
Matt Fackrell, Pampers’ “Freaked Out” (spec spot) view work here
Christopher Fata, Apartments.com’s “Novelty Cups” (spec spot) view work here
Jeannette Godoy, Bridgestone’s “A Boy and His Tire” (spec spot) view work here
Alex Grossman, Allergy Council’s “Peanuts PSA” view work here
Gustav Johansson, EF International Language Centers’ “Live The Language-Paris” (online spot) view work here
Masashi Kawamura, Sour’s “Mirror” (interactive music video) view work here
Ronnie Koff, Tropicana Pure Premium’s “Flipbook” view work here
Ruben Latre, National Museum of Hip-Hop’s “The Conductor” (online spot) view work here
Andrew Laurich, Buycostume.com’s “Head” view work here
Jacob Lincoln, Mountain Dew Code Red’s “No Distractions” (online spot) view work here
Arev Manoukian, ADCC’s “Love and Hate” (cinema ad) view work here
Tyler Manson, Converse’s “Olivia Bee” (online spot) view work here
Igor Martinovic, Adidas’ “Dream” (spec spot) view work here
Hayley Morris, Ad Council’s “Health” (short film) view work here
Elizabeth Orne, “Crazy Glue” (short film) view work here
Peter Rabôt, New York-Presbyterian Hospital’s “Heather” view this work here
Laurent Soriano, Perrier’s “Bonjour” (spec spot) view work here
Kirsten Tan, IFC’s “Play Your Part” (spec cinema ad) view work here
Doug Walker, “RHAG” (excerpt from documentary, trailer) view work here
Tynesha Williams, Frito-Lay/Doritos’ “Housesitting” view work here
Mario Zozin, “Emil Orange” (short film/trailer) view work here
SHOOT 2011 Directors/Producers Forum & New Directors Showcase Event Sponsors
This year The DGA along with production companies harvest and ONE at Optimus, and Deluxe Entertainment Services Group, were “Lead Sponsors”. Kodak, media & entertainment law firm Frankfurt Kurnit Klein & Selz, and Company 3 were “Silver Sponsors” and Argyle Brothers was a “Bronze Sponsor”. SHOOT greatly appreciates the support of each sponsor.
About The New Directors Search / The New Directors Showcase Reel
Each year SHOOT conducts a worldwide search to discover the best up-and-coming directors who, based on their initial work, show promise to soon make major positive contributions to advertising and/or entertainment in its traditional and emerging forms. The search and selection process is conducted by SHOOT’s editorial staff with input from advertising agency creative directors & heads of production, as well as production company heads and established directors. This year’s search was conducted from January 1-April 4th, 2011. Over the years, there have been assorted cases of New Directors Showcase helmers going on to gain industry prominence. Consider David Gray who was in the 2005 Showcase and a year later went on to be nominated for the DGA Award as best commercial director of the year. (Gray was at Hungry Man when included in the ’05 Showcase and has since moved over to Station Film). And last year Ross Katz won the DGA Award for outstanding achievement in movies for TV/miniseries on the strength of his HBO film Taking Chance, the same film which garnered him inclusion in SHOOT’s ’08 New Directors Showcase. Also in the ’08 Showcase was Harold Einstein of Station who shortly thereafter saw three Crest toothpaste spots he directed for Saatchi NY earn a Gold Lion in the Campaign category at Cannes. And Pete Circuitt of The Ebeling Group, another ’08 Showcase inductee, went on to direct CBS-TV’s half-hour primetime Xmas special Yes, Virginia for Macy’s and JWT NY, which last year won a One Show Entertainment Awards Gold Pencil.
To enter the search, a director must be directing any type of advertising or entertainment content professionally less than 3 years, and work completed between January 2010 and March 2011 was eligible to be entered.
About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial, branded content and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for agency & studio creatives & producers, commercial and entertainment production/post industry executives and artisans, and brand marketer production executives. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit SHOOTonline® at www.SHOOTonline.com. Follow SHOOT on Twitter here. Get SHOOT News & Features, SPW News, and Industry “Buzz” mobile web app on your mobile smartphone here.
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