The creative team at INTERspectacular has lent its unmistakable signature talent to BET once again for the second phase of the company’s popular and uber-successful BET Re-Design. In addition to their collaboration with BET, INTERspectacular has also recently completed two Illustrator-driven commercial projects: a U.S. spot for Ben & Jerry’s via ad agency Amalgamated, and a spot for The New York Times via their in-house creative group.
Click here to view the BET Re-Design.
To view the Ben & Jerry’s & New York Times spots click here.
The revolutionary Re-Design for BET from INTERspectacular gave the cable network just what the boutique branding and design studio has become famous for in the industry – a big-picture, solutions-focused strategy – which returned the network in terms of brand, image and design to its “roots.” Providing its audience with a look that viewers respond to, INTERspectacular created a BET Re-Design steeped in bright, primary colors; a bolder logo with its signature star filled in, giving it more weight; and original typography with its own name: “Phat Ass.” Additionally, the BET Re-Design re-united the creative trio behind the signature re-imaging of Comedy Central: INTERspectacular Creative Directors Luis Blanco & Michael Uman, and long-time collaborator Kendrick Reid, now SVP, Executive Creative Director/Brand Strategy for BET.
For Blanco and Uman, the second phase of the BET Re-Design has given INTERspectacular the opportunity to continue to develop and complete their efforts for the cable net, including producing full packages for each show, working with the designers in-house in New York and Washington DC via several “Master Seminars” to implement the pre-built elements. The second phase also included INTERspectacular’s work on off-air elements for BET: consulting on the newly re-designed web site; and creating extensive print materials such as outdoor and magazine advertisements, as well as corporate collateral such as stationary and business cards.
“The second phase of this Re-Design gave us the chance to take the next step with our work for BET,” explains Blanco. “We were able to develop our ideas, and explore the material in a deeper way; and also work with the designers in-house to teach them how to implement the elements into their day-to-day assignments.” Agrees Uman: “Our work has given BET a much-needed fresh face to the network, a more dynamic look, and in the end, is really an exciting top-down make-over for the network; a powerful provider of entertainment programming.”
INTERspectacular has also left its unique imprint on the advertising world with two new commercial projects for Ben & Jerry’s Ice Cream via Amalgamated and for The New York Times via its in-house creative team. On the Ben & Jerry’s project, they worked with an extensive library of elements from Vermont-based print illustrator Woody Jackson, who has given the company it’s popular look. INTERspectacular also transitioned two U.K, Hi-Def, film-resolution campaigns for airing in the U.S. For The New York Times, INTERspectacular collaborated with Italian Illustrator Emiliano Ponzi, who was a perfect fit for the project, since the newspaper is world-renowned for its history of editorial illustrations. With their combined focus firmly on the creative Zeitgeist of the moment, INTERspectacular’s Blanco and Uman served once again as the conduit for their clients between fine artists and the advertising and TV promotion communities – translating Illustrator’s work or vision into motion, a key strength of the highly talented boutique.
“It was great working with INTERspectacular,” concludes John Tymkiw, Art Director at The New York Times. “They were able to take just a few assets from a print illustration and turn them into a seamless animation. Their sense of natural motion literally brought a static illustration to life. The work process was quite smooth. They were responsive to all of our concerns and worked quickly to deliver creative solutions, and ultimately a great final piece.”
INTERspectacular is currently applying their award-winning creative skills from television and advertising to the New Media world with projects for the Web, as well as developing apps for the ipad and iphone.
About INTERspectacular
Creative Directors Luis Blanco and Michael Uman founded INTERspectacular in 2003. Both Blanco and Uman have created brand and image campaigns for a variety of broadcast and commercial clients. The re-branding of Viacom’s Comedy Central Network, in 2004, firmly established INTERspectacular as an illustration-driven media arts company. Under Blanco and Uman’s guidance, INTERspectacular operates as part concept and design studio and part creative workshop. In addition to motion graphics and print design, INTERspectacular is also an Apple Developer. Their work encompasses a diversity of projects including character animation and development, interactive media, and the development of original content. The company was profiled by “Crain’s New York Business” as an example of a 21st century company formed with a unique business model. www.interspectacular.com
