CLIENT
Walgreen Co./Walgreens.
PRODUCTION CO.
The Story Companies, Chicago.
Rodney Smith, director; Tom Olgierson, DP; Mark Androw, executive producer; Howard Potter, producer. Shot on location in Charleston, S.C.
AGENCY
Euro RSCG McConnaughy Tatham, Chicago.
Jim Schmidt, chief creative director; Joe Stuart, creative director; Elyse Maguire, associate creative director/art director; Julie Karnes, copywriter; Elena Robinson, producer.
EDITORIAL
The Whitehouse, bicoastal and Chicago.
Julie Michel, editor.
POST/VISUAL EFFECTS
i^3 (i-cubed), Chicago.
Arturo Cubacub, creative director/online editor/effects artist; Alex Scudiero, colorist.
AUDIO POST
Chicago Recording Company.
Michael Coyle, mixer/engineer.
MUSIC
Steve Ford Music, Chicago.
Steve Ford, composer/arranger.
THE SPOTS
Five :30s—"Perfect Belated Birthday," "Perfect Milk," "Perfect Over the Counter," "Perfect Hosiery" and "Perfect Photofinishing"—take place in a fictional land called "Perfect," where "there are no last-minute parties or belated birthdays cards … and in the evening there is an extra hour for play." However, for people who don’t live in that world, the spots suggest Walgreens, "where you can get what you need for the real world." The ads promote the offerings beyond pharmacy and prescriptions, such as specialty cards, candy and photo-processing.
Spots broke in May.