CLIENT
The Washington Post.
PRODUCTION CO.
HKM Productions, Hollywood.
Michael Patrick Jann, director; Checco Varese, DP; Lisa Prentis Margulis, executive producer; Kevin Noonan, producer. Shot on location in Los Angeles.
AGENCY
Arnold Worldwide, McLean, Va.
Bruce Gifford, creative director; Sissy Estes, art director; Mick Sutter, copywriter; Alison Wagner, producer.
EDITORIAL
The Whitehouse, bicoastal and Chicago.
David Brixton, partner/editor; Heidi Black, assistant editor.
POST
Nice Shoes, New York.
Lez Rudge, colorist; Russ Bigsby and Ed Skupeen, online editors.
VISUAL EFFECTS
Quiet Man, New York.
Chris Coleman, Flame artist; Dave Moore, producer.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer.
MUSIC/SOUND DESIGN
Fluid, New York.
Andrew Sherman, partner/composer; David Shapiro, partner/composer/executive music producer; Fred Szymanski, sound designer.
THE SPOTS
In "The Game," an editor is giving a reporter a difficult time, asking him, "The kid pitches a no-hitter and you don’t even get an interview?" The reporter tries to explain why his subject was inaccessible, but his boss won’t hear it. Hesitantly, the reporter confesses, "He couldn’t talk. He had a book report due." A close-up of the newspaper’s "High School Coverage" page appears with the headline, "Ninth-Grader Pitches No-Hitter." "The Worst Movie" opens on what appears to be a crisis situation in the newsroom, when a reporter has been missing for a couple of hours. When he finally calls in, a staff member puts the call on speakerphone so her editor can hear what’s going on. Through garbled audio, the viewer hears, "Police pick up the chase … kidnappers have the governor’s daughter and we are speeding Downtown." After a loud crash, the man says, "This is the worst movie I’ve ever seen!" Realizing the reporter is in a movie theater, the editor tells the writer to get out of the cinema. The voiceover points out, "Movie reviews in The Washington Post," as a shot of the newspaper appears with the headline, "Latest Action Thriller a Dud." Both :30s end with the tagline, "If it’s important to you, it’s important to us."
Spots broke Feb. 14.
