Learning, exploring the latest trends, seeing great new work & networking will take center stage during the daytime and evening programs at the DGA Theatre in New York City on May 10th. Where is the industry going? Where are you going? SHOOT provides varied perspectives on these two essential questions with an optimistic, informed take on key issues. The day and evening sessions will provide the opportunity to meet up-and-coming directors, mingle with industry friends and making new contacts–directors, cinematographers, production company executives, ad agency creatives & producers, brand marketers and other members of the commercial, TV and film production communities will be in attendance.
Here’s A Preview Of The Daytime and Evening Agendas
The Directors/Producers Forum Agenda: 9:30am-4:15pm
Series of panel discussions and Q&A sessions featuring leading directors, agency creatives, production company entrepreneurs, and other leading artists and executives who will share their expertise.
—9:30-9:50am Attendees check in at the DGA Theatre
—10:00am Welcome Remarks
—10:15-11:05am Entering Another Dimension
While 3D has become a force in cinema, it’s only just starting to make inroads into the consumer/home entertainment world but the long-range implications of that encroachment should carry substantive weight in the advertising/marketing sector. Should companies be preparing for this possibility? What have leading houses done thus far? Technology is also making 3D viable in special venue, out-of-home experiences–we’ll examine that arena as well. Panelists address 3D prospects and how much of a priority it should be for the ad industry.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists:
—Josh Cohen, president/CEO, Pearl Media
—Barney Cokeliss, director, RSA Films
—Nick Iannelli, VP, Deluxe Post Production, Toronto
—Jane Jacobsen, co-founder & executive producer, 3DFilmland
—Jackie Lee, VP of Features, Company 3
—James Stewart, producer/director, Geneva Film Company, Toronto
—11:15am-12:15pm The Media Are The Message–Transmedia, Social Media, Digital Media, Integrated Media
New platforms and combinations thereof–as well as different forms of content for them–continue to emerge and evolve. This panel offers multifaceted perspectives on that evolution and how it is affecting the production, ad agency and client communities. How are traditional media and new platforms meshing? What philosophies and approaches are surfacing to help connect brands with the right audiences? What lessons are we learning about the coming together of art and commerce, advertising and entertainment? Get a handle on where you and your company fit and how you can leverage your expertise across varied media.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists:
—Gaston Legorburu, co-executive director, worldwide chief creative officer, SapientNitro.
—Massimo Martinotti, director/principal, RedMagmaMedia
—Marty Orzio, chief creative officer, Gotham, NY
—Doug Scott, president, OgilvyEntertainment
—Kevin Roddy, chief creative officer, Publicis & Hal Riney
—12:30:1:15pm Casual Conversation & Lunch downstairs at the DGA
—1:30-2:30pm Production Companies: Modelmaking
What business models are taking shape for production houses? How are so-called “traditional” companies adapting to more diverse content needs for a more diverse array of platforms? What new breeds of production house have hit the scene and what is the thinking behind how they’re structured? What does the the entrance of traditional talent agencies and entertainment companies into the marketing sector mean for marketers and traditional commercial production suppliers? We’ll canvas such issues and compare hybrids vs. specialty houses, in-house resources vs. and/or complemented by partnerships, a work-for-hire model vs. content equity. Get a more well-defined sense of how production companies are fine-tuning their businesses and offerings so as to attain the best niche for themselves and their company.
Moderator: Jeffrey A. Greenbaum, partner in the Advertising, Marketing, & Public Relations group and Managing Partner at Frankfurt Kurnit Klein & Selz (and SHOOT Legalease columnist).
Panelists
—Aaron Duffy, creative director/partner, 1st Ave. Machine
—Danny Levinson, Director & president, Moxie Pictures
—Fran McGivern, Managing Director, Executive Producer, Acne Production
—Tim Piper, Creative director/co-owner, Piro
—Paul Prince, CEO/Founding Partner, The Sweet Shop & The Rumpus Room
—2:30pm-3:15pm Social Advocacy: Sponsored Content
Many are grappling with the business model for sponsored content, how to leverage and monetize it properly. But at times lost in the shuffle is the power of such content to do good and contribute to the betterment of our society. In this session we examine the anatomy of NBC’s “Child Hunger Ends Here,” a program that brought together Al Roker Entertainment, NBC, Feeding America and ConAgra Foods. During the airing of the program, ConAgra commercials ran that were directed by Joe Pytka. How does a project get packaged to raise not only public awareness of an issue but also funds to help solve a profound societal problem? Hear from Al Roker and others involved in the process and see what lessons are to be learned that can be applied to the sponsored content world.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists
—Tracie Brennan, VP, Production & Operations, Al Roker Entertainment
—Bruce Kallner, Senior Vice President Strategic Sales & Marketing, NBC Universal, Local Media
—Maria Paone, Sr. Director Strategic Sales/Marketing, NBC Universal
—Al Roker, President & CEO, Al Roker Entertainment
—Shana Scott, Executive Producer/Showrunner, “Child Hunger Ends Here”
3:20-4:05pm: Questions & Answers From The Director’s Chair
Moxie Pictures’ director & president Danny Levinson goes one-on-three for a very unique live on-stage interview session. A directorial duo, Henry & Rel, who first gained widespread acclaim at the 2010 Sundance Film Festival. A solo helmer, Lena Beug, whose initial recognition came in part from inclusion in SHOOT’s 2006 New Directors Showcase. These three rising star directors will provide insights into their careers, responding to questions from veteran director, Danny Levinson, whose company Moxie Pictures signed them for commercials and sponsored content.
What did Levinson see in Henry & Rel’s work that would translate well into spots and longer form branded fare? What was it about director Lena Beug that caught Moxie’s eye? What goes into a director’s thought process when choosing a production company? What strategies were devised to garner not only work, but more importantly the right work for these up-and-coming directors? Where is sponsored content headed and what opportunities will it afford filmmakers as brands look to connect with people in different ways? What else emerges when a director interviews directors about the art and craft of filmmaking, creative concerns, and staying relevant in an evolving, increasingly competitive marketplace is anyone’s guess but we expect the session to be interesting, informative and fun. As for Levinson’s interviewing chops, they are on display during his audio podcast, “Moxie Radio,” which launched earlier this year on iTunes. In the bimonthly podcast, Levinson engages high-profile guests from the filmmaking world in casual yet thoughtful conversations on varied topics.
About Moxie Pictures:
Moxie Pictures has assembled a roster of commercial directors as well as filmmakers from other disciplines–such as feature helmers Wes Anderson, Cameron Crowe and Kevin Smith, and Oscar-winning documentarian Errol Morris–who are available for spots and branded content assignments. The company has made its mark in branded entertainment with such fare as the 2010 Cellular South “Head to Head” campaign which spawned a 12-episode TV series for Fox Sports. Moxie additionally produced CNN’s “Cadillac Business Unusual,” a web series centering on business visionaries. And Beug directed the Bluefly “Closet Confessions” series, playful webisodes which scored a Fashion 2.0 Award for best online video. On the long-form front, Movie produced Morris’ latest feature-length documentary, “Tabloid.” And Moxie recently partnered with indie film company Killer Films (“Boys Don’t Cry,” “Far From Heaven,” “Velvet Goldmine”) to form KillerMoxie Management, a talent management firm handling filmmakers, actors and musicians.
—4:15PM: SHOOT Directors/Producers Forum Adjourns
Attendees have brief break to check in with their offices, catch up on emails/calls or explore the city. Attendees are asked to be back at the DGA Theatre for New Directors Showcase Check-in between 5:30-5:50PM
The New Directors Showcase Agenda: 6:00pm-10:00pm
5:30-5:50pm – Attendee Check in
6:00pm – Welcome from SHOOT & the DGA
6:15 -700pm – Screening of the 2011 9th Annual SHOOT New Directors Showcase Reel
7:00-8:00pm – “Meet the New Directors” Panel
Six of the New Directors in the Showcase will share their backstories & aspirations.
Two industry pros provide industry perspective:
Mindy Goldberg, managing partner and founder, Epoch Films
Tor Myhren, president and chief creative officer of Grey New York
8:15-10:00pm – After-party downstairs at the DGA.
New Directors,panelists and attendees head downstairs for food, drink and conversation with industry friends and new connections made during the course of the day.
New Directors Showcase EVENING EVENT COMPLIMENTARY SEATING STILL AVAILABLE
Click here for COMPLIMENTARY REGISTRATION! Advertising agency, movie studio, and online entertainment and commercial creatives, producers, clients, and members of the production community are invited are invited to register attend the 9th Annual SHOOT 2011 New Directors Showcase Evening Event and After Party on Tuesday, May 11, 2010 6:00pm at the Directors Guild (DGA) Theater, 110 West 57th Street, New York City.. Please RSVP early as seating is limited – only guests on the RSVP list will be admitted. RSVP @ www.shootonline.com/go/rsvp by Friday, May 6th. Note: If already registered to attend, please don’t register again, you will receive an email confirmation soon. If you registered for The Directors & Producers Forum day event, your registration includes the evening ND showcase event as well, so please don’t register again.
SHOOT Directors/Producers Forum PLUS New Directors Showcase Registration Information
SHOOT is offering an all-inclusive low-cost registration fee to attend both the May 10th SHOOT Directors/Producers Forum and 9th Annual New Directors Showcase. The combined day & evening agendas will provide an ideal environment for directors, producers, ad agency creatives & producers, studio creatives, production company entrepreneurs, and other artists & executives to capitalize on new business opportunities, share expertise, meet new project partners, initiate creative collaboration, source new possibilities for work and help define opportunities in an evolving marketplace now clearly spanning advertising and entertainment, and the merging of those two worlds.
Go here for All-Day Event Registration includes the all-day Forum, lunch & guaranteed seating to the evening New Directors Showcase & After Party. Event Registration Individual tickets are $50. when you use discount code: TAKE10. Groups of three or more receive an additional 10% discount. Directors & Producers Event complete details are available at www.shootonline.com/go/register
SHOOT Directors/Producers Forum and The SHOOT New Directors Showcase Event Sponsors
The DGA and production companies harvest and ONE at Optimus, and Deluxe Entertainment Services Group, are the 2011 “Lead Sponsors”. Kodak, media & entertainment law firm Frankfurt Kurnit Klein & Selz, and Company 3 are “Silver Sponsors” and the Argyle Brothers are a “Bronze Sponsor. SHOOT greatly appreciates the support of the sponsors. It is their support of this event that allows SHOOT to offer a low ticket price for the combined daytime Forum & evening New Directors Showcase and to provide additional complimentary tickets to the evening event.
About The New Directors Search / The New Directors Showcase Reel
Each year SHOOT conducts a worldwide search to discover the best up-and-coming directors who, based on their initial work, show promise to soon make major positive contributions to advertising and/or entertainment in its traditional and emerging forms. The search is conducted by SHOOT’s editorial staff with input from advertising agency creative directors & heads of production, as well as production company heads and established directors. This year’s search was conducted from January 1-April 4th, 2011. Over the years, there have been assorted cases of New Directors Showcase helmers going on to gain industry prominence. Consider David Gray who was in the 2005 Showcase and a year later went on to be nominated for the DGA Award as best commercial director of the year. (Gray was at Hungry Man when included in the ’05 Showcase and has since moved over to Station Film). And last year Ross Katz won the DGA Award for outstanding achievement in movies for TV/miniseries on the strength of his HBO film Taking Chance, the same film which garnered him inclusion in SHOOT’s ’08 New Directors Showcase. Also in the ’08 Showcase was Harold Einstein of Station who shortly thereafter saw three Crest toothpaste spots he directed for Saatchi NY earn a Gold Lion in the Campaign category at Cannes. And Pete Circuitt of The Ebeling Group, another ’08 Showcase inductee, went on to direct CBS-TV’s half-hour primetime Xmas special Yes, Virginia for Macy’s and JWT NY, which last year won a One Show Entertainment Awards Gold Pencil.
About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial, branded content and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for agency & studio creatives & producers, commercial and entertainment production/post industry executives and artisans, and brand marketer production executives. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit SHOOTonline®. Follow SHOOT on Twitter.
