MAKE + MODEL has launched a new documentary division that represents their commitment to unscripted and branded content. The initiative will serve as the foundation for the company’s continuing interest into documentary projects. The company noted that unscripted content is becoming integral to the success of creative studios working in broadcast advertising.
The division, headed by Executive Producer Mark Hyatt, is off to an ambitious start, having two documentaries already in production. A project helmed by director Marcos Zavitsanos, will be a feature entitled “What’s for Lunch?” that will examine a healthy school food initiative across the nation. The second project by director Russell Bates will be partially funded by the Annenberg Foundation and explore the “Backwards Beekeeper’s,” a group of organic, treatment-free beekeepers based in Los Angeles. MAKE + MODEL will co-produce the film with Max Wong at Pink Slip Pictures.
The new division is looking to execute several additional projects this year while continuing to increase the number of directors represented on their roster. As Executive Producer George Cawood noted, “The idea stemmed from the Goetz Brothers, who aside from being distinguished commercial directors, are also documentary enthusiasts (their film ‘Malibu Sloshbox Derby’ won the Malibu International Film Spirit award). The growing trend of unscripted entertainment and branded content is a testament to the demand for compelling narratives. In turn, our plan is to seek content that is authentic, captivating and socially conscious while leveraging our client’s objectives.”
About MAKE + MODEL
MAKE + MODEL is a full-service content creation studio with integrated capabilities covering all stages of the production process from concept to completion. The company has a slate of award-winning directors and digital artists that execute broadcast advertisements with multinational advertising agencies and clients across the globe, servicing a spectrum of industries that includes automotive, entertainment, healthcare, packaged goods, retail, and telecom, among others. The company’s talented roster is led by Executive Producers George Cawood and Mark Hyatt. www.makeandmodel.info
Mark Hyatt Executive Producer Contact Mark via email 310.815.3070
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More