The filmmakers from U.S. creative production company Shilo are very proud to detail the work of co-founder and director Jose Gomez for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. Over the past several months, Gomez has directed five spots for the smart campaign through co-production with the principals of Film Deluxe GmbH, which is now representing Shilo as directors in Germany, Austria and Switzerland. The first two spots premiered in Germany and elsewhere in February, and two new ones entitled “For the curious” and “For individualists” recently launched online at www.youtube.com/smart. A fifth spot will debut soon. nnnClick here to see work online.nnThe "A Big Idea" campaign ads from BBDO Berlin focus on the smart fortwo vehicle, where each spot presents an important quandary many people face, and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, the spots’ simple style features engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography finds a smart fortwo. nn"A vital aspect to the project were spots that tell stories in the smart’s native environment, where we follow the story through the city to get to the smart fortwo," Gomez began. "At Shilo, we direct live-action and design as a single thought, so this project was really a perfect fit for us. Beyond the character animations and the production approach, our first focus was to make sure that the messages were clear and easily digestible, and that we were telling great stories."nn"A big challenge was to take our client by the hand on our journey to execute the spots," said BBDO Berlin creative director Ton Hollander. "Due to the separate elements it was a journey of constant evolvement, adjustment and changes to get the best possible end-result. Only at the very end, every element came together and worked out just perfect. Together with Shilo and Film Deluxe it became a journey worth traveling." nnAfter sewing their design concepts into each spot, Gomez, Shilo executive producer Arthur Portnoy and their colleagues at Film Deluxe set a workflow in motion that played out across Europe, North America and South America. In Shilo’s West Coast studio in the U.S., Gomez assembled a team of illustrators and character designers who produced hundreds of different character designs to set the right looks. After planning their live-action approach with Film Deluxe principals Glenn Bernstein and Jürgen Krause in Berlin, the crew set out for a six-day shoot on location in Buenos Aires to capture their live-action footage. nnSince the live-action portion of each spot was designed to use stop-motion, time-lapse photography, Gomez and director of photography Daniel Ortega shot stills in 4K resolution on nearly 50 different locations, using Canon 5D systems. The team’s preplanning and efficiency allowed them to use over 90% of the captured footage in the finished spots. After editing in Final Cut Pro and compositing in After Effects, each spot was conformed at Company 3 on Autodesk Flame.nn"Glenn and Jürgen were very kind to invite us to be a part of this project, and we have found their project management and production expertise to be outstanding," Portnoy added. "We’re very proud to have had the chance to join forces with them for BBDO Berlin and smart, and we are looking forward to further collaborations where our combined talents can have big impacts for established and emerging brands in Germany, Austria and Switzerland." nnCampaign music is courtesy of Audioforce Berlin and Studio Funk Berlin. Complete project credits are available upon request. nnFor more information on smart, please visit www.media.daimler.com. n nAbout ShilonShilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo’s deeply held passions for design-infused storytelling and their innovative applications of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small. From its studios in New York and California, where recent projects have spanned short films, commercials and music videos, Shilo has the capacity and experience to originate ideas and handle all aspects of production. Shilo published its first book, We Make It Good, in 2007, and also also curates and produces content for the blog www.WeMakeItGood.com. Their sibling company WMIG is a creative think tank offering services in ideation, writing, and art direction. For more information, or to request a reel, please contact Tracy Chandler at +1.212.219.4700, or visit Shilo online at www.shilo.tv. n nAbout FILM DELUXE BerlinnFILM DELUXE (www.filmdeluxe.de) was founded by Glenn Bernstein and Jürgen Krause in 2000. Film Deluxe is developing and producing commercials as well as image films, station ID’s, music videos and web content. Also development and production of feature films shall be integrated into the portfolio. At the moment FILM DELUXE has 15 employees and is located in Berlin, Germany. FILM DELUXE has national and international clients like: Asics, Austrian Airlines, BMW, Daimler AG, Olympus, Casio, but also German Post, ZDF and SAT1 television networks. FILM DELUXE has won numerous international awards such as: 5 Cannes lions 2010, ADC awards, BDA, CCA, Clio awards and VDW awards.
Roger Darnell DWA for Shilo Phone: +1.828.264.8898 Contact Roger via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More