CLIENT
Gatorade Propel Fitness Water.
PRODUCTION CO.
Partizan, Los Angeles.
Michel Gondry, director; Jeff Cutter, DP; Sheila Stepanek, executive producer; Aaron Kisner, producer. Shot at Raleigh Studios, Hollywood.
AGENCY
Element 79 Partners, Chicago.
Dennis Ryan, creative director; Diane Jackson, executive producer; Doug Behm, executive art director/producer; Canice Neary, copywriter/producer.
EDITORIAL
The Whitehouse, bicoastal and Chicago.
David Brixton, editor; Sue Dawson, executive producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
Buf Compagnie, Paris.
Pierre Buffin, owner.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon, mixer; Brian McIntyre, assistant mixer.
MUSIC/SOUND DESIGN
Soundelux DMG, Hollywood.
Bill Brown, composer; Bryan Bowen, sound designer; Darlene Gorzela, executive producer.
THE SPOT
"Drip" opens with these questions: "What if water worked harder?," "What if water were as active as you?" and "What if Gatorade made water?" Meanwhile, scenes are shown of athletes—seemingly coming from droplets of water—in action. Eventually it is revealed that the athletes are dropping from a bottle, released by their splash to the ground. The :30 introduces Propel Fitness Water by Gatorade, which is "lightly flavored and vitamin charged."
Spot broke April 8.