Director Jim Sonzero of Sonzero Films, Los Angeles, acclaimed for his work in games, feature films and advertising, directed spectacular 3D cinematic sequences for “Killzone 3,” the latest installment in the first-person shooter franchise from Sony Computer Entertainment (SCE) for PlayStation® 3. Developed by Guerilla Games, “Killzone 3” is the first in the series to be presented in 3D.nnThe Killzone cinematics have the high voltage intensity and visual punch of a blockbuster action film and feature renowned actors Malcolm McDowell and Ray Winstone as Helghast leaders Stahl and Orlock. McDowell and Winstone voiced the characters and also supplied their body movements and facial gestures through the use of sophisticated motion capture techniques. nnOne of few Hollywood directors to work successfully in games, feature films and advertising, Sonzero is a prime example of the growing trend toward media convergence. He directed cinematics for “Resident Evil 5,” released by Capcom last year, and is also director of the cult horror film “Pulse.” He has an international reputation as a commercial director whose credits include such brands as L’Oreal, Maybelline, Garnier, Pantene, Neutrogena, Coca-Cola, GM, Levi’s, Verizon, Lexus and Mercedes.nn”The blending of advertising and games is exciting and full of possibilities,” Sonzero said. “It won’t be long before game heroes will be used to endorse brands in cross promotions. I see tremendous opportunities for brands to reach the growing gaming audience.”nn
nnSonzero is currently in pre-production for a marketing campaign for an Italian pharma brand that will include a virtual commercial designed to emulate a first-person shooter game. The director is also in talks with a car manufacturer about an ad campaign that will combine live action with a Japanese anime character. The latter is part of a multi-tiered cross-promotion strategy that will also include a virtual concert. nnThrough his newly launched company, Sonzero Films, Sonzero is also developing original content and intellectual properties for film, television and games. Two trans-media properties and a reality show are currently in early development stages.nnSonzero Films is represented by Jared Shapiro of Moustache TV on the East Coast, Yvette Lubinsky of Yvette Reps on the West Coast, Laura Gregory of Great Guns in the UK, Lipstick for beauty work in the UK / Paris and Music Video Management by Randi Wilens of RW Media. nnShow reels and contact information can be found at www.sonzerofilms.com. For more information, call 213.631.0552.Ava Sydney Sonzero Films 213.631.0552 Contact Ava via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More