Remember when the only choices on TV were the major networks and a few other channels? Those days are long gone. Viewers now have hundreds of channels to choose from and a new problem: paying for channels you never even watch. Giving viewers more ways to get the channels they want, and to stop paying for channels they don’t, is the “big idea” communicated in a new DISH Network spot produced by Denver’s www.impossible.tv. “>Impossible Pictures.n nWorking from a concept co-developed with DISH Network’s internal creative team, www.impossible.tv. “>Impossible created a spot called “Your Thing” that has fun with the huge variety of television channels available today. Using a prototypical cooking show, hockey game and nature documentary as their canvas, www.impossible.tv. “>Impossible illustrates how DISH Network offers viewers more ways to get their favorite channels for less โ no matter what their interests. n nHelmed by director John Bonito and shot by Theo Van De Sande on the Red Mysterium, the “Your Thing” shoot was accomplished in three days at locations in and around Los Angeles. “The sites chosen were perfect for producing the authenticity DISH Network wanted. Not only were they genuine representations of food, sports and nature television shows, they also communicated the diversity of DISH’s programming packages,” said www.impossible.tv. “>Impossible‘s Associate Creative Director, Brian Eloe. n n”In our work with DISH we’ve created lots of retail spots that make us very aware of their brand essence. This expertise helped us capture the heart of the brand in this spot and convey how it makes you feel,” adds Eloe.nnnTo view “Your Thing” online click here. n nAbout www.impossible.tv. “>Impossiblenwww.impossible.tv. “>Impossible is a leading creative agency, specializing in design and effects, fusing live action, design and visual effects to get brands noticed on television. Based in Denver, www.impossible.tv. “>Impossible‘s expertise includes promos, broadcast design, commercials and brand-sponsored entertainment. Among their clients are Crispin Porter + Bogusky, Discovery Networks, Sundance Channel, A&E, IBM, DISH Network, Charter, Polaris, and MillerCoors. Several of their projects are among the permanent exhibits of the Smithsonian Institute. Industry recognition for www.impossible.tv. “>Impossible‘s work includes Clio, Emmy, Promax, BDA, Addy, Art Director and NY Festival awards and more. For more information, visit www.impossible.tv.
www.impossible.tv. ">Impossible Kent Youngblood 303.587.3332 Contact Kent via email
Liz Charky Directs a Playful and Reflective Video For Henry Hallโs “Tiny Door”
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes. โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More