Creative Editor Susan Munro edited highly lauded comedy spot for the user-generated Doritos Crash the Superbowl campaign directed by Tynesha Williams, creative director SandersWingo/TX.nnThe :30 TV spot titled ‘House Sitting‘ ranked 3rd out of 61 Superbowl spots on USA Today’s AdMeter poll. Equally impressive is the spot capturing 5th place in the Nielsen ratings for the Top-Ten Best-Liked Superbowl ads and 7th out of the Top Ten Most-Recalled spots. nnWilliams served as the sole creative and enlisted the help of agency producer Daryll Merchant to serve as her production producer and Susan for the edit and post supervision. Sound design, color correction and final online were done in-house at hybrid.nn
nnCreditsnnClient: DoritosnTitle: House SittingnAgency: Goodby, Silverstein & PartnersnCreative Director: Tynesha WilliamsnDirector: Tynesha WilliamsnProducer: Daryll MerchantnDirector of Photography: Wes GathrightnProduction Designer: Kevin YoungnEditor: Susan MunronAssistant Editor/Sound Designer: Daniel SpencernExecutive Producer: Gail ButlernEditorial-Finish: Hybrid EditnVoice Over: Maggie ChieffonColorist: Laura Jans FazionAudio Post: POP SoundnMixer: Nick BozzonenAudio Engineer: Stephen DicksonnnAbout Hybrid nHybrid Edit is a full-service creative editorial and finish studio based in Santa Monica, California. Founded by creative editors Susan Munro, Michael Bartoli, Stuart Waks and Executive Producer Gail Butler, Hybrid has assembled a roster of award-winning creative editorial talent that also includes Christopher Willoughby, Duncan Shepherd and Cory Livingston. For more info please visit: www.hybridedit.com or Become A Fan on Facebook.
Contact:
executive producer: gail butler 310 586 9799 Contact gail via email
Contact:west coast sales: doug sherin 310 578 9383 Contact doug via email
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
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