Ohm Lab, a commercial music/sound design house based in New York, has brought aboard Sharon Middendorf as co-executive producer. Established in late 2001 by partner/sound designer Darin Hallinan and partner/composer Daniel Belardinelli, Ohm Lab is looking to bolster its operations by drawing on Middendorf’s music industry experience.
Middendorf is a singer/songwriter and frontwoman for the New York-based band Motorbaby, which she founded in 1994. Recently, Middendorf produced her band’s sophomore release, Rise, via her own music production shop—Ten Wings Music, New York. During the course of recording the album, she solicited the help of producer Tony Visconti—best known for his work on David Bowie’s early releases.
Middendorf has also been involved in licensing her band’s music for feature film and broadcast productions: She has placed Motorbaby songs in the features Spin The Bottle and Terror Firmer, as well as the TV series Baywatch and Jack & Jill.
When not at the mixing console or the microphone, Middendorf can be found in front of a computer monitor: "I constructed a Web site for my band in ’95," Middendorf remarked, "so I have a considerable amount of experience in interactive marketing. I’m in the process of revamping Ohm Lab’s site right now."
Ohm Lab’s recent spot credits include Volvo, via Euro RSCG MVBMS Partners, New York; Volkswagen through Creative On Demand, Miami; and The American Plastics Council, out of Grey Worldwide, New York. Broadcast projects the shop has completed recently include scoring and sound design work for the MTV Video Music Awards, as well as for VH1 programs Where Are They Now, Summer Splash and 100 Sexiest Videos.
Ohm Lab’s talent roster is rounded out by sound designer Virgil Nafarette and audio editor Lihi Orbach. Wendy Brovetto serves as co-executive producer with Middendorf; Brovetto also serves as executive producer for visual effects/design shop Fish Media, which shares its office space with Ohm Labs.
Sales representation for Ohm Lab will now be handled in-house by Middendorf and Brovetto.