CLIENT
Sara Lee Corp./Sara Lee Deli.
PRODUCTION CO.
Heffernan Films, San Francisco.
Terry Heffernan, director; Doug Davis, DP; Mat Lundberg, executive producer/producer. Shot at Custer Avenue Stages, San Francisco.
Gibbe Productions, Dallas.
Richard Gibbe, executive producer.
AGENCY
PGC Advertising, Dallas.
David Allen, creative director/copywriter; Derek Sholeen, art director; Kathryn Garner, producer.
EDITORIAL/POST/
VISUAL EFFECTS
Radium, San Francisco.
Alan Chimenti, offline editor; Simon Mowbray, online editor/visual effects artist.
AUDIO POST
Reel FX Creative Studios, Dallas.
Frank Salazar, mixer.
MUSIC
Headroom, New York.
Sonny Kampanak, arranger; Jerry Plotkin, producer.
THE SPOT
"Magic Sandwich" (:30) opens with a woman leaving the kitchen to answer the phone after having placed a few slices of Sara Lee Deli meat on her sandwich-in-progress. While she’s gone, the lettuce, tomato slices, cheese and mustard magically take to the air, creating a lunch masterpiece, as the family dog watches. The husband enters the kitchen, notices the sandwich and thanks his wife, as she wonders what happened.
Spot broke in August.