CLIENT
General Motors Corp./Sierra Denali.
PRODUCTION CO.
HSI Productions, Culver City, Calif.
Jim Sonzero, director; Paul Cameron, DP; Kerstin Emhoff, executive producer; Tom Lowe, producer. Shot on location in Red Lake, Az.
AGENCY
Lowe, New York.
Earl Cavanaugh, creative director; Tom Quaglino, art director; Erik Iversen, executive producer; Ray Johnson, copywriter.
EDITORIAL
Crew Cuts, bicoastal.
David Lee, editor; Jason Kileen and Martin Henson, assistant editors; Christie Cash, executive producer.
POST
Nice Shoes, New York.
Chris Ryan, colorist.
Splash Design, New York.
Andy Milkis, online editor; Catherine O’Connor, producer.
AUDIO POST
Photomag, New York.
Bob Giammarco, mixer; John Grant, assistant mixer. (Giammarco has since left Photomag and launched audio Engine, New York; Grant has been promoted to mixer at Photomag.)
MUSIC
Face the Music >NY.
Joe Sicurella, composer/arranger/executive producer; Eric Rehl, composer/ arranger.
THE SPOT
In "Figure 8," a Denali enters a desert test area, towing a speedboat. After the Sierra Denali is introduced as "the world’s first truck with four-wheel steering," the camera pulls back to reveal the vehicle smoothly creating a figure eight in the desert floor of the test area. In the next shot, the Denali traces the figure eights as effortlessly as before, only this time the truck is in reverse. The :30 ends with the voiceover pointing out that the Sierra Denali "beats everybody, forward and backward."
Spot broke in February.