CLIENT
Crunch Fitness.
PRODUCTION CO.
Element 115, Los Angeles.
Chris Wyatt, director/executive producer; Aaron Ruell, DP; Sean Covell, producer. Shot on location in Los Angeles.
AGENCY
DiMassimo Brand Advertising, New York.
Mark DiMassimo, creative director; Carla Hall, executive producer; Debbie Weiner, producer; Julie Lamb Marsh, associate creative director/art director; Phil Gable, associate creative director/copywriter; Roger Stephens, art director, "Street Stomp."
EDITORIAL/POST
Ruffles Loman, New York.
Ruffles Loman, offline/online editor and colorist.
VISUAL EFFECTS
DiMassimo Brand Advertising.
Julie Lamb Marsh, type designer.
AUDIO POST
Ear Goo, New York.
Adam Charity, mixer/engineer.
MUSIC/SOUND DESIGN
Ear Goo.
Adam Charity, composer/arranger/sound designer.
THE SPOTS
Two :30s highlight two new classes at Crunch with the Crunch Bunny as the central figure. "Cardio Striptease" features the Bunny bumping and grinding on stage at a strip club in front of several ogling men, highlighting that in the right setting, anyone can be sexy. In "Street Stomp," the Bunny attempts to follow a pair of dancing Crunch instructors, demonstrating the everyone has rhythm—even if it’s their own style of rhythm.
Spots broke Aug. 1.