The One Club, the world’s foremost non-profit organization devoted to elevating creative work in the industry will host the third annual One Show Entertainment Awards on Wednesday, February 16, 2011 at the House of Blues Los Angeles.rnrnOne Show Entertainment celebrates the intersection between brands and entertainment by awarding innovation and creativity in this rapidly expanding area. Finalists compete for Gold, Silver and Bronze Pencils in categories such as Television, Film, Gaming, Online Branded Entertainment, Music, Events and Installations. Produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising, One Show Entertainment pays tribute to creative branding beyond traditional product placement. rnrn”There’s no better time to be in Hollywood than during awards season,” said Mary Warlick, CEO of The One Club. “At a time when creative work is being honored by the most prestigious organizations in the world, The One Club will be recognizing the work of the people and organizations whose work is re-inventing the way we engage with entertainment, advertising and branding.” rnrn”We’re very excited about the 2011 One Show Entertainment,” continued Kevin Swanepoel, President The One Club. “This year’s show will truly represent the cross section of entertainment and brands – from our stellar jury to our on-stage presentations — the event will be a true representation of how the collision of brands and entertainment have changed our worlds.”rnrnThe 2011 One Show Entertainment Finalists are:rnrnTelevision: Reality/Unscripted Seriesrnrn· Elle “Elle Presents: The City” CAA/Los Angelesrn· Mitchum “Hardest Working Person in America” CAA/Brett Ratner Brands/Los Angelesrn· Grey Goose “Iconoclasts” @radical.media/New Yorkrn· Grey Goose “Rising Icons” @radical.media/New Yorkrn· PepsiCo “MTV Scratch + The Pepsi Refresh Project” MTV Scratch/New YorkrnrnTelevision: Specialsrnrn· MTV Exit & Muse “MK Ultra” Colman Rasic/East Sydneyrn· Sony “The Rocket Project” 180LA/Santa Monicarn· Procter & Gamble “Summit on the Summit: Kilimanjaro” @radical.media/New Yorkrn· Audi of America “Truth in Motion: The U.S. Ski Team’s Road to Vancourver” MediaCom/New Yorkrn· Gatorade “REPLAY Season I” TBWA\Chiat\Day/Los Angelesrn· Gatorade “REPLAY Season II” TBWA\Chiat\Day/Los Angelesrn· Gatorade “REPLAY Season III” TBWA\Chiat\Day/Los AngelesrnrnFilms: Documentariesrn· Levi’s “Portraits of Braddock” Wieden+Kennedy/Don’t Act Big Productions/Portlandrn· Stella Artois “Up There” Mekanism/San Francisco/Mother/New Yorkrn· Canon “Darren Jew” Leo Burnett/Millers Pointrn· Canon Australia “Stephen Dupont” Leo Burnett/Millers Pointrn· Nike (China) “Nike 2010 Fall Basketball Campaign Documentary” Wieden+Kennedy/Shanghai/CLIQASIA/Tito Limitedrn· Converse “Change the Game” Wieden+Kennedy/Shanghai/CLIQASIArn· Gatorade “REPLAY Season I” TBWA\Chiat\Day/Los Angelesrn· Gatorade “REPLAY Season II” TBWA\Chiat\Day/Los Angelesrn· Gatorade “REPLAY Season III” TBWA\Chiat\Day/Los AngelesrnrnGaming: Online Gamingrn· Volvo “Volvo Eclipse” Euro RSCG 4D/Amsterdam/Arnold/Bostonrn· Depaul UK “iHobo” Publicis/London/twentysix digital/Mr & Mrs Smith/Whileloop/The Millrn· Sony “Media Monster Wars” 180LA/Santa Monicarn· American Express “Foursome Trivia Challenge” DIGITAS/New York/Momentum/New York/Wasserman Media Grouprn· KRAFT Foods “Oreo Dunking Fun Challenge” AKQA/Beijingrn· Volkswagen “Scirocco Cup AR Challenge” Ogilvy/Beijingrn· Scion “Take on the Machine AR Game” ATTIK/North Kingdomrn· Frito-Lay “Battle of the Cheetos” Goodby, Silverstein & Partners/San Franciscorn· Adidas “Slim Chin Gaming Experience” 180 Amsterdamrn rnGaming: Branded Mobile Gamesrn· Bolthouse Farms “Xtreme Xrunch Kart” Crispin Porter + Bogusky/Boulderrn· Subway “Daredevil Delivery” Soho Square/BeijingrnrnBranded Applicationsrn· Anheuser Busch-INBEV “Bud United/Paint Your Face App” DDB/Chicago/Tribal DDB/Amsterdamrn· Best Buy “Movie Mode” Crispin Porter + Bogusky/Boulderrn· AT&T “AT&T World Cup Headercam Banner” BBDO/New York Atmosphere BBDO/New Yorkrn· Campbell’s Soup “Steamy iAd” BBDO/New Yorkrn· HBO/True Blood “True Blood Live Feed” BBDO/New Yorkrn· CUB “Cascade – Brewer’s Nose” Droga5/TigerSpike/Sydneyrn· Wrigley’s Juicy Fruit “Sweet Talk” Evolution Bureau/San Franciscorn· P&G “Hello Baby – Pregnancy Calendar” StrawberryFrog/New Yorkrn· Webroot “Social Media Sobriety Test” TDA/BoulderrnrnOnline Branded Entertainment: Singlern· Doritos “King of Ads” O Positive Films/MJZ London/Abbott Mead Vickers BBDO/Londonrn· Renault “The Megane Experiment” Publicis London/Smuggler/Londonrn· K-Swiss “Kenny Powers Gets Signed by K-Swiss” 72andSunny/Los Angelesrn· Anheuser Busch-INBEV “Bud House” DDB/Chicago/Tribal DDB/Amsterdamrn· Anheuser Busch-INBEV “Clothing Drive” DDB/Chicagorn· Sony “The Rocket Project: We Have Lift-Off” 180LA/Santa Monicarn· Adidas “Fast Don’t Lie” 180LA/Santa Monicarn· DC Shoes “Gymkhana THREE, Ultimate Playground” DC Shoes/Vistarn· Elle “Premium Vintage” CAA/Los Angelesrn· Honda “Honda Dreams: Into the Unknown” @radical.media/New Yorkrn· Sony “R&B” 180LA/Santa Monicarn· Kraft/Capri Sun “The Disrespectoilds Disadventures” Ogilvy/KraftOne/Razorfish/Wild Brain/New Yorkrn· Stella Artois “Up There” Mekanism/San Francisco/Mother/New Yorkrn· Wrigley/Orbit “Dirty Shorts – The Dancer” Energy BBDO/DumbDumb & Electus/Chicagorn· Wrigley/Orbit “Dirty Shorts – The Prom Date” Energy BBDO/DumbDumb & Electus/Chicagorn· Kraft Foods “Love in Action” OgilvyOne Worldwide/Bold Ogilvy/Gerakasrn· Doritos “Doritos Late Night” Goodby, Silverstein & Partners/Hi-Res!/San Franciscorn· Frito-Lay “Doritos Late Night Rihanna” Goodby, Silverstein & Partners/San Franciscorn· Gatorade “REPLAY Season I” TBWA\Chiat\Day/Los Angelesrn· Gatorade “REPLAY Season II” TBWA\Chiat\Day/Los Angelesrn· Gatorade “REPLAY Season III” TBWA\Chiat\Day/Los AngelesrnrnCampaignrn· AEG “AEG Perfunkt” The D4D/Huge/Los Angelesrn· Bolthouse Farms “Munchies” Crispin Porter + Bogusky/Boulderrn· American Legacy Foundation/MTV “The Real World: Zombieville” MTV On-Air Promos/New Yorkrn· Canon “Your Second Shot” Park Pictures/Dentsu America/New Yorkrn· Mitchum “Hardest Working Person in America” CAA/Brett Ratner Brands/Los Angelesrn· V Australia Perfect Project” CAA/Los Angelesrn· HomeAway.com “Return of the Griswolds” Publicis/Seattlern· Friends of the Swifts NPO “Birds Mobile Reality Show” DraftFCB Shimoni Finkelstein Barki/Tel Avivrn· Levi’s Strauss & Co. “Portraits of Braddock” Wieden+Kennedy/Don’t Act Big Productions/Portlandrn· Sony “The Rocket Project” 180LA/Santa Monicarn· Electronic Arts “Medal of Honor Tier 1 Interview Series” DraftFCB/Bandito Brothers/San Franciscorn· Toyota Motor Sales “Sienna Swagger Wagon Videos” Saatchi & Saatchi/Los Angelesrn· Microsoft Xbox “Bright Falls” agencytwofifteen/San Franciscorn· Microsoft Xbox “Halo Reach” agencytwofifteen/San Franciscorn· Just Car Insurance “Canvas 2 Kickass” George Patterson Y&R/Melbournern· Wrigley/Orbit “Dirty Shorts” Energy BBDO/DumbDumb & Electrus/Chicagorn· Canon “Seconds With” Leo Burnett/Millers Pointrn· Nestle/Stouffers “Let’s Fix Dinner” JWT/New Yorkrn· Dickies “Dickies 874 Campaign” Goodby, Silverstein & Partners/San Franciscorn· Adidas “Adidas Basketball Slim Chin” 180 Amsterdam/180LA Santa MonicarnrnMusicrn· AIDS Task Force “SDIA Project” Shalmor Avnon Amichay/Y&R/Interactive/Tel Avivrn· American Express “UNSTAGED: An Original Series from American Express” DIGITAS/New York/Momentum/New Yorkrn· Scope “See The Person” Leo Burnett/Melbournern· American Cancer Society “Justin Bieber” The Martin Agency/Richmondrn· American Cancer Society “Usher” The Martin Agency/Richmondrn· Coachella “Golden Voice” Human Worldwide/New Yorkrn· Toyota Motor Sales “Sienna Swagger Wagon Music Video” Saatchi & Saatchi/Los Angelesrn· Holiday Inn “Holiday Inn – Stay U Music” McCann Erickson/BYU/New Yorkrn· Gatorade “We Can Do It Now” TBWA\Chiat\Day/Los AngelesrnrnEvents and Installationsrn· MTV “The Buried Life Interactive Storefront” Maude/Monster Media/New Yorkrn· IKEA “Facebook Showroom” Forsman & Bodenfors/Gothenburgrn· Leo Burnett “David on Demand” Leo Burnett/Chicagorn· Volvo Car Corporation “The Volvo Subject60 Experiment” Euro RSCG 4D/Amsterdamrn· Starbucks “The Big Picture Campaign” BBDO/New Yorkrn· GE “Visable You” BBDO/New Yorkrn· YouTube “YouTube Play” Obscura Digital/Sunset Lane/Entertainment/Consortium Studios/San Franciscorn· ESPN “2010 FIFA World Cup – One Game Changes Everything” Wieden+Kennedy/New Yorkrn· Bing/REDU “REDU Re: Form School” Creative Artists Agency/Los Angelesrn· Procter & Gamble “Summit on the Summit: Kilimanjaro” @radical.media/New Yorkrn· American Express “UNSTAGED: An Original Series from American Express” DIGITAS/New York/Momentum/New Yorkrn· Time Warner Cable “TWC Step Thru the Screen at MLB All Star FanFest” OgilvyEntertainment/FAME Creative/Relevent/Encompass Media Group/Simply New/New Yorkrn· Daffy’s “Daffy’s Undressing Room” DeVito/Verdi/New Yorkrn· Scope “See the Person” Leo Burnett/Melbournern· Intel “The Creators Project” Vice Magazine/Brooklynrn· Target “Target Kaleidoscopic Fashion Spectacular” Mother/New Yorkrn· DULUX VALENTINE “Walls are Dancing” BETC Euro RSCG/Parisrn· ARTV “ARTVscope” Atelier Amuse/Westmountrn· Warner Bros. Canada “Speed-date-a-dog” Atelier Amuse/Westmountrn· WWF “Earth FM” Leo Burnett/Millers Pointrn· Canon Australia “Photo 5 Exhibition” Leo Burnett/Miller Pointrn· Yellow Pages “Reality Billboard” Shalmor Avnon Amichay/Y&R Interactive/Tel Avivrn rnInnovationrn· Blu Dot “Real Good Experiment” mono/Supermarche/Minneapolisrn· Forever 21 “Forever Fresh Digital Billboard” Space 150/Minneapolisrn· V Australia “Perfect Bag” CAA/Los Angelesrn· Bing/REDU “REDU Manifesto Video” CAA/Los Angelesrn· American Express “My Movie Pitch from American Express” DIGITAS/Tribeca Film/New Yorkrn· Cisco “The Hunt Transmedia Experience” No Mimes Media/Juxt Interactive/Manhattan Beachrn· Canon “World of EOS” Leo Burnett/MelbournernrnWinner’s will be announced at the House of Blues Los Angeles, on Wednesday, February 16, 2011. Tickets are available at www.oneclub.org/or/store/?c=5rnrnHeading up the 2011 One Show Entertainment Jury, as Jury Chair, will be Doug Scott of OgilvyEntertainment. The unprecedented jury combines top players from both the advertising and entertainment industries, including: Marc Altshuler (Human Worldwide); David Angelo (David&Goliath); Andrew Ault (NBC Universal); Justine Bateman (SECTOR5); Chris Bruss (Funny or Die); Laura Caraccioli (Electus); Charlie Corwin (Original Media); Jesse Coulter (Creative Artist’s Agency); Geoffrey Destefano (DumbDumb); Diane Dudeck (Cisco); Carolyn Everson (Microsoft); Erin Foster (Kodak); Marissa Freeman (Time Warner); Dave Freeman (Creative Artists Agency); Mike Geiger (Goodby, Silverstein and Partners); Olivier Gers (Endemol); Jason Goldberg (Katalyst Films); Desiree Gruber (Full Picture); Greg Hahn (BBDO); Keith Hindle (FreemantleMedia); Patti Kim (ICM); Randy Krallman (Smuggler Films); Shira Lazar (CBSNews.com); Teddy Lynn (Universal McCann Media); Brendan Malloy (HSI Productions); Emmet Malloy (HSI Productions); John McCarus (Digitas); Patrick Milling Smith (Smuggler Films); Alison Moore (HBO); Ben Silverman (Electus); Pelle Sjoenell (BBH); Rebecca Skinner (HSI Productions); Jimmy Smith (TBWA\Chiat\Day); Barry Waldo (Mattel); Brad Weston (Paramount Pictures); Tom Wright (Agency 215); and Joe Zee (Elle Magazine).rnrnFor additional information please visit: www.oneshowentertainment.org.rnrn
rnVideo from last year’s One Show Entertainment AwardsrnrnAbout the One ClubrnThe One Club champions excellence in advertising and design in all its forms. It is a non-profit organization devoted to elevating creative work in the industry. The One Club celebrates the legacy of creative advertising, inspires working creative professionals and nurtures future generations.rnrnThe One Club’s programs include The One Show — the pinnacle of achievement for advertising, design and interactive; The Creative unConference; One Show Entertainment, and publishes one. a magazine. The One Club educates, inspires and supports students through scholarships, portfolio reviews and annual student exhibitions and competitions.
Contact:
Amanda Drew Slate PR 170 Varick Street New York, NY 10013 1-212-509-8907 Ext. 116 Contact Amanda via email
SPW Category:Awards Show Announcements (News, Nominees, Winners)
DWA Presents Ultimate Events, February 2025 Edition (Hybrid Special)
Image: Steve Pancrate via Pexels
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 7 March, the 2025 SXSW Conference & Festivals will introduce what’s next in the worlds of film, culture, music, and technology, providing rich opportunities for professionals at all levels to participate, network, and supercharge our careers. Aiming to shake up your world even sooner? Feast your eyes on these upcoming events, and step right up. Follow this link for the official info for Food Network & Cooking Channel South Beach Wine & Food Festival, running 20-23 February. February Events
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