<a href="http://www.mcsaatchi.com.“>M&C Saatchi Los Angeles, today announced the agency won top Digital honors at the 54th HSMAI Adrian Awards, the largest and most prestigious global travel marketing awards show. The awards, sponsored by the Hospitality Sales and Marketing Association International (HSMAI), were presented on Monday, January 31, 2011 at the Marriot Marquis in New York City.
The agency received both ‘Best in Show’ and a Platinum award for their digital work for New Mexico Tourism Department’s ‘Day of Enchantment’ campaign, a user generated site that garnered 15,000 images from across New Mexico.
“The agency is thrilled to receive recognition for our work for our travel clients,” said Huw Griffith, <a href="http://www.mcsaatchi.com.“>M&C Saatchi CEO North America who accepted the awards. “It’s a great way to kick off 2011 demonstrating our digital expertise.”
M&C Saatchi also won both a Gold Award for Crystal Cruises in the Advertising category and runner-up for the coveted luxury marketing achievement award from Departures Magazine. The agency’s work for Curacao also received a Gold Award in the advertising category.
M&C Saatchi, Los Angeles, is one of the most awarded agencies at the Adrian Awards in recent years – San Diego Zoo’s ‘Elephant Odyssey’ won Platinum, Best of Show and the Google ‘Wisdom of the Crowd’ award last year.
Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a global field of entries by senior industry and media experts. For more information, visit www.adrianawards.com.
About <a href="http://www.mcsaatchi.com.“>M&C Saatchi Los Angeles
<a href="http://www.mcsaatchi.com.“>M&C Saatchi is the world’s largest independent agency, with 25 offices in 18 countries. The network employs more than 800 people who service over 200 clients, spanning advertising, media buying, digital marketing, public relations, sponsorship and event management. The agency was founded in 1995 by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ and was "the fastest growing agency in advertising history" by Adweek. The agency has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, San Diego Zoo, New Mexico Tourism Department, PETCO, British Airways and the California Department of Public Health. For more info, please see www.mcsaatchi.com.
About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, visit the website at www.hsmai.org.
