Digital creative services agency AvatarLabs has named Josh Lawson as an Interactive Producer. He joins the company from Paramount Pictures, where he held the same post.
In his new position, Lawson will be responsible for developing and implementing digital and social media marketing campaigns promoting theatrical and home entertainment releases from clients of AvatarLabs. His work will involve creative direction, brand development, project management, campaign strategy development and execution, content creation, social engagement and viral promotion.
Rex Cook, AvatarLabs Founder and Executive Creative Director, said, “Josh has years of experience as an accomplished Interactive Producer for film and television projects, TV networks and Paramount Pictures. He knows and understands our digital space, and has been involved with both online and mobile marketing campaigns for numerous highly successful feature films and the creation of original web content. We welcome him to our team.”
About JOSH LAWSON:
Prior to joining AvatarLabs, Lawson was an Interactive Producer for Paramount Pictures (2007-2010). During this time, he worked on the online theatrical marketing campaigns for dozens of feature films, including both “Paranormal Activity” and “Paranormal Activity 2,” “Star Trek,” “Indiana Jones and the Kingdom of the Crystal Skull,” “The Last Airbender,” “The Lovely Bones,” “The Spiderwick Chronicles,” “Bee Movie,” and others. Additionally, Lawson received numerous awards for his work on the marketing campaigns for “Paranormal Activity” (Key Art and OMMA Awards), “Star Trek” (Key Art Award) and “The Spiderwick Chronicles” (Key Art Award).
Lawson’s experience also extends to creating original online content. From 2005-07, he worked as a Web Content Producer for G4TV.com, G4 Television’s online portal. There, he produced "Around the Net," an iTunes awarded podcast, which featured the best viral videos on the web. In addition, Lawson also wrote, shot and produced original content for such other web shows as "The Feed," "Tech Round-Up" and "Tech Review.” These series were comprised of demographically-specific news stories and interviews, covering such topics as videogames, music, movies, celebrities and pop-culture.
A native of San Diego, Lawson holds a Bachelor of Fine Arts Degree in Media Arts from the University of Arizona. He is actively involved with thinkLA, Digital LA, SxSW Interactive and iMedia Connection. In addition, he has served as a New Media judge for The Hollywood Reporter’s Key Art Awards, and is a PGA member of its New Media Council.
About AVATARLABS
AvatarLabs is an award-winning, full-service digital agency founded in 2001 to push the boundaries of motion graphics, interactive design and front/backend technology. The company’s expertise includes mobile apps, online advertising, websites, games, social media, viral marketing, digital marketing strategy and content production.
AvatarLabs has created innovative digital ad campaigns and sites for many of the most successful feature films in history, including “Avatar,” “Alice in Wonderland,” “Inception,” “Pirates of the Caribbean” and “Harry Potter.” In the arena of television, the agency’s projects have included those for such clients as CBS, NBC, A&E, AMC, Starz and Lifetime.
Original AvatarLabs-created apps, such as “Terminate Me,” “Monsters Vs. Aliens” and “Rhythm Racer” have received over 4 million downloads from the iPhone App store. For more information, please visit www.avatarlabs.com.
Contact:Dan Harary Asbury PR 310/859-1831 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More