Gravity, the recently re-launched and rebranded international creative, content and marketing company (formerly known as Rhino), has named Win Peniston as Vice President of Digital Strategy and Development. The announcement was made by Zviah Eldar, CEO, co-founder and Chief Creative Officer, Gravity.
In his newly created position, Peniston, who reports to Shemi Levi, Gravity’s Chief Digital Officer, will be responsible for bolstering Gravity’s digital growth and new business development, as well as the strategic depth of its management team. He will oversee the pairing of creativity with technological innovation to help achieve engaging experiences for brands. Gravity’s digital capabilities include high-end digital video content, websites, virtual worlds, social media programming, mobile applications, online marketing and a host of other interactive platforms
About WIN PENISTON
Prior to joining Gravity, Peniston previously served as Senior Vice President, Strategy & Development, at Posner Advertising. There, he led the brand planning, digital marketing and new business development teams, and was also responsible for attracting, as well as managing, integrated and digital marketing strategies on behalf of such clients as LG Electronics, Toll Brothers and Prudential Douglas Elliman.
Peniston has over 18 years of brand marketing and digital media experience, having worked with such top agencies as Omnicom’s BBDO, DDB, Interpublic’s The Sloan Group and Beacon Branding, which he co-founded. He has provided long-lasting strategic solutions to a client list that includes Gillette, Delta Air Lines, McDonald’s, Cablevision, Maxfli, HBO, Anheuser-Busch, Wachovia, LG and Prudential Douglas Elliman.
Peniston is an acknowledged expert in interactive branding, online marketing, and social media programming for consumer marketers. During the course of his career, he has won numerous advertising industry awards and honors, including Cannes Lions, British Design & Art Directors, Clios, ADDYs, One Show, and BBDO Star Awards. He is also a frequent guest lecturer on branding and digital marketing at Fordham University’s Graduate School of Business and Baruch College, as well as a speaker at various national and international trade/industry conferences.
About GRAVITY
Gravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy.
Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers – whether they experience them via television, cinema, websites, social media or mobile applications.
The company’s clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Feature film projects include “The Other Guys,” “Salt,” “The Reader” and “Ghost Town.” Gravity’s television credits include HBO’s “Bored to Death,” “The Sopranos” and “Sex and The City.”
For more information, please visit www.gravityworld.com
Contact:Dan Harary Asbury PR/Beverly Hills 310/859-1831 Contact Dan via email
“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More