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    Nonfiction Unlimited Commercial Director Peyton Wilson Directs Visually Stunning Documentary Campaign for TIAA CREF

    By NonfictionUpdated:No Comments3158 Views
    Santa Monica, CA & NEW YORK -- (SPW) --

    Nonfiction Unlimited, a production company specializing in documentary commercials, digital and film projects for advertisers, has completed production on a visually stunning documentary project for TIAA CREF, the financial services company. Directed by Peyton Wilson for Digitas, New York, the “Your Future You” spots feature a diverse cross section of TIAA CREF’s own clients pursing their passion to make a difference in the world.

    The spot explores what the accomplished real men and women of the academic and medical world will become once they are retired, with the financial planning help from TIAA CREF. As men and women fulfill their dreams on screen there is a voiceover “What will you become?” “Become your obsession.” and all of this fits perfectly in a visually beautiful documentary style. Inspiring images of a man surveying a remote archeological dig, a female pediatrician measuring the height of a group of happy children, the dramatic tagging of seals off of a research vessel as well as an intimate scene of a mom and daughter looking over a family album, are all woven together. At the end of the spot the tag line “Become Your Future You. With Us.” is the perfect summation of these stories. After intensive real people casting the spots were shot over five days on location in and around Vancouver.

    “The images and sentiment captured in the spot is lovely”, said Nonfiction’s Executive Producer Loretta Jeneski. It shows how documentary style commercials have evolved and how beautiful they can be.”

    CREDITS

    Director: Peyton Wilson
    Exec Producers: Michael Degan & Loretta Jeneski
    DP: Tami Reiker

    Agency: Digitas NY
    Sr VP: Matt D’Ercole
    Group Creative Director: David Sciascia
    Sr Broadcast Producer: Julie Gagliardi
    Copywriter: Dave Giles
    Art Director: Jamie Perquette

    Edit House: Crew Cuts
    Post Producer: Tom Boardman
    Editor: Gabriel De La Mora

    About Nonfiction Unlimited
    Bicoastal production company Nonfiction Unlimited works with an elite roster of award-winning documentary filmmakers on projects for advertising agencies and advertisers. The company produces TV commercials and content, webisodes and documentaries for screens large and small.

    Contact:

    Loretta Jeneski (LJ) Executive Producer Nonfiction Unlimited 310.399.9600

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound

    Monday, January 13, 2025

    The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More

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