GreenLight (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation consultancy, today announced that it has been selected to represent Muhammad Ali, one of the most recognized people in the world and biggest sports icons of all time.
GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Ali’s name, image, likeness, signatures and characterizations, on an exclusive basis in Europe and Asia Pacific. MAE selected GreenLight, which conducts thousands of clearances every year for clients worldwide, for its global network of licensing connections.
Through the agreement, MAE and GreenLight’s parent company, Corbis® Images, a leading visual media provider for the creative community, will share reciprocal access to each other’s historic collections of Ali digital media. This will provide clients easy access to the best Ali images and video of the legendary athlete and his journey throughout the decades.
“Muhammad Ali remains among the most recognizable people on earth,” said David Reeder, Vice President, GreenLight. “His success as a boxer is widely respected, but Ali’s greatest triumph lies in his legacy as a champion, leader, humanitarian, and artist. His work both inside and outside the ring truly makes Muhammad Ali ‘The Greatest of All Timeโข’.”
Muhammad Ali is a former American boxer and three-time World Heavyweight Champion, who is widely considered one of the greatest heavyweight championship boxers ever. As an amateur, he won a gold medal in the light heavyweight division at the 1960 Summer Olympics in Rome. After turning professional, he went on to become the first boxer to win the lineal heavyweight championship three times. He was named sports person of the century by Sports Illustrated, the BBC and GQ among others.
“We have been impressed with the way GreenLight manages other iconic brands,” said Kelly C. Hill, Vice President, Worldwide Licensing of MAE. “Our partnership with a truly global company like GreenLight will help us leverage Ali’s universal appeal and effectively manage advertising and endorsement activities on his behalf around the world.”
GreenLight is one of the world’s leading providers of rights clearances and rights representation, representing the name, image and likeness rights to many of the world’s most iconic and recognized personas. GreenLight handles representation for the Andy Warhol Foundation, for entertainment legends such as Bruce Lee, Steve McQueen, Johnny Cash, Mae West, and Maria Callas and for well-known explorers and innovators including Buzz Aldrin, the Wright Brothers, Thomas Edison and Albert Einstein.
To learn more about GreenLight and Muhammad Ali and potential advertising and promotional opportunities, visit www.greenlightrights.com.
