CLIENT
AT&T Anyhour International Savings Plan.
PRODUCTION CO.
House Films, New York.
Jim McGorman, director; Richard Henkels, DP; Ric DiIanni, executive producer; John Ficalora, producer. Shot on location in Los Angeles.
AGENCY
Kang & Lee Advertising, New York.
Makoto Endo, creative director; Haruyo Nakagawa, art director; In-Key Kim, copywriter; Mi Young Cho, producer.
EDITORIAL
Boomtown, New York.
Oliver Suh, editor; Tia Schellstede, assistant editor; Mary Sansevero, executive producer.
POST
Nice Shoes, New York.
Kevin Wade, online editor.
Company 3, New York.
Victor Mulholland, colorist; Fred Kolthay, assistant colorist; Elisha Levin, producer.
AUDIO POST
Laredo Audio Post, New York.
Mark Schultz, mixer/engineer.
MUSIC/SOUND DESIGN
Lavskymusic, New York.
Bill Bressler, composer/sound designer.
THE SPOT
"Harmonica" (:30) shows a girl attempting to call her grandmother—who’s overseas—to wish her a happy birthday. Using a calling card, the girl is unsuccessful; her younger brother shows her an easier way via AT&T’s Any Day International Savings Plan. The spot was produced in Japanese, Mandarin, Korean, Cantonese and Tagalog versions.
Spot broke in August.