CLIENT
Starwood Hotels and Resorts Worldwide/Westin Hotels & Resorts.
PRODUCTION CO.
Neue Sentimental Film USA, Marina del Rey, Calif.
Carlton Chase, director; Conrad Hall, DP; Linda Ross, executive producer; Sharon Miller, producer. Shot at Silvercup Studios, Long Island City, N.Y.
AGENCY
Deutsch New York.
Kathy Delaney, managing partner/executive creative director; Evelyn Neill, senior VP/group creative director/copywriter; Florence Buchanan, senior VP/group creative director/art director; Susan Kristol, producer; Jim Frame, executive VP/broadcast production.
EDITORIAL
Post Factory, New York.
Jinx Godfrey, editor; Paula Halton, assistant editor; Lisa Greenleaf, producer.
POST/VISUAL EFFECTS
Nice Shoes, New York.
Chris Ryan, colorist.
Guava, New York.
Amber Wilson, online editor/Inferno artist.
AUDIO POST
Photomag, New York.
Carl Mandelbaum, mixer.
MUSIC
Dave Stricker, Portland, Ore.
Dave Stricker, composer.
THE SPOTS
Four :15s feature black-and-white footage of guests indulging in the comfort of Westin Hotels and Resorts. "Page Two" shows a man luxuriating in an all-white "Heavenly Bed." With a copy of Ulysses in hand, he falls asleep in "the bed that won’t let you get past page two." "Dissolve" shows a business traveler melting her day away with Westin’s spa-like "Heavenly Shower." In "27 Resorts," a family relaxes in the sun at one of Westin’s 27 resorts worldwide, while enjoying golf and an oceanfront pool. And "Body and Mind" shows a couple experiencing the serenity of crashing waves and yoga. The spots end with the tag, "It’s where your body checks in and your mind checks out."
Spots broke Sept. 3.