CLIENT
Archipelago.
PRODUCTION CO.
hungry man, bicoastal/international.
Scott Vincent, director; Joaquin Baca-Asay, DP; Stephen Orent, executive producer/N.Y.; Dan Duffy, executive producer/L.A.; John Marx, producer. Shot on location in Los Angeles, Westwood, Toluca Lake and Burbank, Calif.
AGENCY
Fallon Minneapolis.
David Lubars, executive creative director; Bob Moore, creative director; Scott Vincent, group head; Bobby Appleby, art director; Xenia Rutherford, copywriter; Jenny Gadd Malmstrom, producer.
EDITORIAL
The Assembly Line, Minneapolis.
Erik Carlson, editor; Sharon Larkins, editorial producer.
POST
Crash & Sue’s, Minneapolis.
Steve Medin, online editor.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
Blind, Santa Monica.
Jason Cook, visual effects; Steve Kuscuma and Atsushi Ishizuka, 2-D animators; Chris Do, creative director; Elizabeth Hummer, executive producer.
AUDIO POST
Echo Boys, Minneapolis.
Carl White, mixer/engineer.
SOUND DESIGN
Echo Boys.
Carl White, sound designer.
Blind.
Adam Sanborne, sound designer.
THE SPOTS
Three :30s spotlight the tag line, "Break an old habit." "Food Court" shows a man at a mall’s food court who gets breast-fed by his mom; "Office" features a company president who will not get rid of his "blankie"; and "Scared" focuses on a middle-aged man who runs to his parents’ home and hops into bed with them because he "heard a scary noise."
Spots broke March 11.