CLIENT
Anheuser-Busch/Doc’s Hard Lemon.
PRODUCTION CO.
The Partners’ Film Company Ltd., Toronto, in association with Plum Productions, Santa Monica.
Bob Rice, director; Miroslaw Baszak, DP; John Smythe, executive producer; Dan Ford, producer. Shot on location in Toronto and Los Angeles.
AGENCY
Downtown Partners, Toronto.
Dan Pawych, creative director/art director/copywriter; Andrew Schulze, producer.
EDITORIAL
School, Toronto.
Griff Henderson, editor; Aaron Dark, assistant editor; Sarah Brooks, producer.
POST
Axyz, Toronto.
Dave Giles and Andre Kirejew, online editors.
Toybox, Toronto.
Elaine Ford, colorist.
VISUAL EFFECTS
Crush, Toronto.
Gary Thomas, visual effects artist.
AUDIO POST
Pirate Radio and Television, Toronto.
Dan LeBlanc, mixer/engineer.
MUSIC
Pirate Radio and Television.
Dan LeBlanc, composer; Ric Sherman, producer.
THE SPOTS
Four :30s highlight the tagline, "Now that’s refreshing." In "Meet the Parents," a young couple makes out passionately in front of the girl’s parents during dinner. "Boxer," which takes place during a press conference, features a Mike Tyson-ish character graphically detailing the pain he’s going to inflict on his opponent. When the media asks the opponent for a response, he answers, "I believe this man." In "Tennis," a teen gets beaten badly—in part with a shot to the groin—in a game with his mom. "House Party" shows a chubby man complaining to his neighbor about the noise coming from their kid’s party, only to find out it’s an adult shindig. The spot ends with the complainant shaking his booty while the horrified party guests look on.
Spots broke in March.