CLIENT
General Motors Corp./Pontiac Vibe.
PRODUCTION CO.
Stiefel+Company, Santa Monica.
(The company has since been acquired by bicoastal/international @radical.media.)
Andrew Becker, director; Toby Irwin, DP; Marie Perry and Gabrielle Simson, executive producers; Steve Fredriksz, producer. Shot on location in Los Angeles.
AGENCY
Vigilante, Chicago.
Danny Robinson, chief creative officer/creative director; Adrian Lichter, producer; Jack McGoldrick, associate creative director/copywriter.
EDITORIAL
Cosmo Street Editorial, Santa Monica.
David Trachtenberg, editor.
POST
R!OT Manhattan.
Ted Pishko, online editor.
Company 3, New York.
Billy Gabor, colorist; Elisha Levin, producer.
VISUAL EFFECTS
Cosmo Street Editorial.
Nils Johnson-Shelton, visual effects designer.
AUDIO POST
Photomag, New York.
Rex Recker, mixer. (Recker will start work with audioEngine, New York, after mid-December.)
MUSIC/SOUND DESIGN
Fearless Music, New York.
Jamie Lamm, composer/arranger; Gabriel Solarino, sound designer.
THE SPOT
In "DJ," a young man mixes some vinyl in his apartment as a prelude to his gig at a dance club later that evening. The :30 highlights the "built-for-youth" features in the Vibe (trendy design, affordable price, in-dash six-disc CD changer), and then shows how the Pontiac Vibe facilitates his life—getting him and his gear to and from the club.
Spot broke in July.