Ernie Mosteller, Director / Creative Director / Emerging Media Guru, has joined MUGSY for exclusive representation in major U.S. markets. Known for his performance-driven spots as well as his visual effects work, Mosteller also specializes in directing kids.
A new Huffy commercial Mosteller directed for the Disney movie “Tangled” broke on November 5th. Mosteller also recently wrapped production on another Huffy project in association with Disney and Pixar, and a Hispanic-market spot for the Western Hemisphere Travel Initiative.
“We’re very excited to have Ernie join the MUGSY family,” says executive producer Sean Reilly. “He is one of the smartest, hardest working directors I know. His understanding of advertising strategy, ability to work with talent of all ages and knowledge of new media makes him a perfect fit for our company. We look forward to reuniting Ernie with many of his old clients and introducing him to new ones.”
For 15 years prior to his four-year stint as Interactive Creative Director for Brunner, Mosteller directed national and international spots through Stephen Cannell’s Image Point Productions, as well as his own NurEye Films, and Fried Okra Entertainment. While at Brunner, in addition to his work in digital strategy and creative for the agency’s three offices, he continued to direct both new media projects and commercials for a variety of the agency’s clients. Now he’s back full time in the director’s chair, but with a different focus:
“The web changed the way content is delivered,” says Mosteller. “That’s what prompted my move back to the agency side four years ago. Crafting web content is not just different strategically, it’s different creatively and directorially, because the user expects a different experience..”
Mosteller continues, "But, as the web has matured, it’s clear that the quality of the content increasingly defines the quality of the web experience. There’s a market now for content creators who can bridge the gap between high-quality/high-dollar spot production and more moderately-budgeted web projects. I’m keeping one foot planted in each world, because the two will merge, sooner, rather than later.”
In addition to commercials, MUGSY specializes in long-form and digital content production, web design and creation and brand entertainment development. MUGSY is represented on the East Coast by Jennifer Hertslet and in the Central and Western U.S. by Lauren McNamara.
Mosteller joins a MUGSY roster that includes directors Lenny Abrahamson, Brian Belefant, Colum Maguire, Peter Martinez, Alan Munro and Kieron Walsh. MUGSY is the U.S. division of global production company Filmservice Productions, with offices in New York, Los Angeles, Buenos Aires, Prague and Moscow. For more information, please visit www.mugsy.tv.
“Tangled” Credits
Agency: Brunner
Agency Producer: Karen Smith
Agency Art Director: Megan Mally
Director: Ernie Mosteller
DP: Frank Martin
Line Producer: Rich Rosenfeld
Post Facility: Cerebral Lounge
Editor: Mia Regalado
Post Producer: DeBora Freeland
Casting: RJ’s Casting