Are there any sports fans more passionate than football fans? If the new <a href=" http://www.youtube.com/now.dit#g/c/DA44D87D16DB614F”>DirecTV campaign for its NFL Sunday Ticket premium service, created by agency Deutsch, New York, and edited by award-winning editorial/post house now. is any gauge the answer is a resounding no.
The campaign humorously depicts the reactions of local fans that find out their neighbors can now.watch other teams at home and on their mobile devices thanks to <a href=" http://www.youtube.com/now.dit#g/c/DA44D87D16DB614F”>DirecTV‘s NFL Sunday Ticket.
“Waitress” depicts an ornery waitress and Dallas Cowboys fan exercising a bit of vengeance via iced tea for some Eagles-rooting business travelers watching the game on their PDAs. “Cheeseheads” centers on the matriarch of a family of Greenbay Packers fan talking with her priest about the new “family that moved in down the block from San Fran” who watch the 49ers every week on <a href=" http://www.youtube.com/now.dit#g/c/DA44D87D16DB614F”>DirecTV. She welcomes them to the neighborhood with a cheese platter with the words “dirt bag” spelled in cheese cubes.
Several of the spots in the campaign are currently airing with others scheduled to roll out in the coming weeks.
“Myself, Nelson Leonard and Jesse Reisner cut the campaign as a team with Nelson handling five of the first eleven spots,” Owen Plotkin, Editor/President of now. says. ”The tight schedule and the number of spots rolling out at the same time demanded an all-hands-on-deck approach. These were funny scripts so in terms of cutting, we knew we had to keep it simple and let the stories and the performances lead the way.”
Creative Credits
Client: DIRECTV
Project: NFL Sunday Ticket campaign
Agency: Deutsch, Inc., New York
Chief Creative Officer: Greg DiNoto
Group Creative Director: Morgan Carroll, George Decker
Agency Head of Production: Eve Kornblum
Copywriter: Nick Bayne
Art Director: Grant Piper
Agency Executive Producer: Guy Williams
Agency Producer: Samantha Helfer
Production Co: Station Film, New York & Los Angeles
Executive Producer: Tom Rossano, Michael Di Girolamo, Caroline Gibney
Producer: Eric Liney
Director: Harold Einstein
D.P.: Barry Markowitz
Editorial Company: now., New York
Editors: Nelson Leonard (“Waitress‚,” “Cheeseheads‚” “Cabbie,” “Cops‚” “Voodoo”); Jesse Reisner (“Dallas Dog,” “Party,” “Nachos”); Owen Plotkin (“Mass Fans‚” “Boca,” “Nachos”)
Executive Producer: Nancy Finn
Visual Effects Company: Coda Visual Effects, New York
Producer: Evan Sanyor
Flame Artist: Paul Agid
Sound Mix Company: Sonic Union, New York
Sound Mixer: Steve Rosen
Telecine Company: CO3, New York
Colorist: Billy Gabor
Producer: Marie Deleon
About now.
Founded by editors Owen Plotkin, Nelson Leonard and Jesse Reisner, with Executive Producer Nancy Finn, now. (www.now.dit.com) boasts award winning film editors and visual artists currently working with some of the world’s most highly regarded advertising agencies and production companies on TV ads and branded content for Fortune 500 companies. Now. continues to innovate and evolve its business model to capitalize on the rapid changes taking place in advertising. Their goal is to add value everywhere they interface with our customers. For more information contact Executive Producer Nancy Finn nancy@now.dit.com.
Click here for more info about The Now Corporation:
http://thenow.orporation.com/
Web Resources:
Click here to watch some of the new <a href=" http://www.youtube.com/now.dit#g/c/DA44D87D16DB614F”>DirecTV/NFL Sunday Ticket spots:
http://www.youtube.com/now.dit#g/c/DA44D87D16DB614F
