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    The Red Lamp

    By SHOOT StaffUpdated:No Comments1523 Views

    By Christine Champagne

    --

    An emotional new Ikea spot will move you to tears. It’ll also have you laughing at yourself for crying over the fate of a lamp.

    Created by Crispin Porter + Bogusky (CPB), Miami, and directed by Spike Jonze of bicoastal/international Morton Jankel Zander (MJZ), the : 60 "Lamp"-airing on TV and playing in movie theaters-opens in an apartment with a young woman unplugging an old red lamp that sits on an end table next to her couch. As a simple, melancholic piano track begins, she walks out of the room and down the hallway carrying the lamp. We see the journey toward the front door from the lamp’s perspective as it "looks" over her shoulder into the living room.

    Principal actors in this spot were Laura Ellis, Jonas Forlander. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.

    Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Ikea.

    PRODUCTION CO.

    Morton Jankel Zander,

    Los Angeles.

    Spike Jonze, director; Rodrigo Prieto, DP; David Zander, executive producer; Vincent Landay, producer. Shot at Paramount Pictures, Hollywood.

    AGENCY

    Crispin Porter + Bogusky, Miami.

    Alex Bogusky, creative director; Paul Keister, associate creative director; Ari Merkin, copywriter; Mark Taylor and Steve Mapp, art directors, Rupert Samuel, senior producer.

    EDITORIAL

    Spot Welders, Venice, Calif.

    Eric Zumbrunnen, editor; David Glean, executive producer; Lisa English, producer.

    POST

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    Sea Level, Venice.

    Jim Bohn, online editor.

    AUDIO POST

    POP Sound, Santa Monica.

    Loren Silber, mixer; Phillip Hamilton, assistant mixer.

    MUSIC/SOUND DESIGN

    Mit Out Sound/M.O.S.,

    Sausalito, Calif.

    Ren Klyce, composer/sound

    designer; Malcolm Fife, sound

    designer, Misa Kageyama, producer.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies โ€” often as Allen's best friend โ€” has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence โ€” not to mention his tall frame, broad shoulders and brown curly mane โ€” was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

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