LOS ANGELES, CA – October 18, 2010 –B-Reel Films, in
collaboration with B-Reel, announced today the formation of
a new office in L.A. To helm B-Reel Films’ operations there and in New
York, the company tapped Susan Rued Anderson as Executive Producer.
Relocating to L.A. from Stockholm, B-Reel co-founder/Executive Producer
Pelle Nilsson will oversee the operations in L.A. for both B-Reel and B-Reel
Films. Nilsson has been a key player in helping cement B-Reel’s position as
one of the top digital production companies in the world.
Most recently Executive Producer at The Sweet Shop, where she played an
integral role in building that company’s brand in the U.S., Rued Anderson
will leverage her deep global production expertise as she expands B-Reel
Films’ directorial roster and hybrid production capabilities.
With offices in New York City, Los Angeles, London and Stockholm, B-Reel
Films is an international film production company specializing in the
production of commercials, feature films and music videos. In collaboration
with B-Reel, B-Reel Films offers agencies an innovative ‘hybrid’ production
model that provides higher quality production values in both live action and
digital advertising campaigns across a variety of platforms.
B-Reel CEO Anders Wahlquist comments, “With our new presence in Los Angeles,
we are demonstrating our commitment to offering the best global client
services for film, digital and integrated productions. We brought on Susan
based on her international experience in commercial film and branded content
production, and proven success leading creative teams. For B-Reel Films this
is a ‘strategic hire’ as we continue to provide high-end client service and
support from our offices in New York, Stockholm, London and now Los Angeles.
We are thrilled to have Susan on board, and of course to bring Pelle to the
Golden State!”
Via a merger with St. Paul Film, B-Reel Films was launched mid-2009 as a
traditional production house and in recognition of the advertising
industry’s need for high production values in digital/interactive campaigns.
Some of the B-Reel Films’ most recent high profile projects include the
“Perrier Mansion” starring Dita Von Teese,
award-winning hybrid work for Axe 100 girls, Hotel626 and Asylum626, this
Fall’s upcoming feature films “Bad Faith,” and “Trust Me, and “Betsafe