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    Aladdin-Benz

    By SHOOT StaffUpdated:No Comments1457 Views

    By Sarah Woodward

    --

    It’s an oft-told story—how the genie, unwittingly released from the magic lantern, grants his liberator three wishes. And from the outset, a new spot for Mercedes-Benz looks to have all the makings of a classic retelling. But "Three Wishes," which was created by Merkley Newman Harty|Partners (MNHP), New York, and directed by Frank Todaro of bicoastal/international @radical.media, takes a decidedly different twist. Apparently, the new E-Class luxury sedan is simply everything a guy could wish for.

    Principal actors in this spot were Fred Armisen and Billy Gillespie The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.

    Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Mercedes-Benz/E-Class.

    PRODUCTION CO.

    @radical.media, bicoastal/

    international.

    Frank Todaro, director; Neil Shapiro, DP; Robert Fernandez and Greg Carlesimo, executive producers; Mala Vasan, line producer. Shot on location in Los Angeles.

    AGENCY

    Merkley Newman Harty| Partners, New York.

    Andrew Hirsch and Randy Saitta, executive creative directors; Wayne Best, art director; Chris Landi, copywriter; Rachel Novak and Laurie Leokum, producers.

    EDITORIAL

    MacKenzie Cutler, New York.

    Ian MacKenzie, editor; Juliet Kadlecek, assistant editor; Sundy Procter, producer.

    POST

    Nice Shoes, New York.

    Chris Ryan, colorist.

    VISUAL EFFECTS

    Sight Effects, Venice, Calif.

    Melissa Davies and Adrian Hurley, visual effects supervisors; Michelle Steinau, visual effects artist/online editor; Patrick Ferguson and Sean McLean, visual effects artists; Kim Dail, Jason Mortimer, Dariush Derakhshani, Chris Wells and Robin Scher, animators; Andrea Morland, producer.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone and Peter Holcomb, mixers.

    MUSIC

    Tonefarmer, New York.

    Ray Loewy, composer.

    SOUND DESIGN

    MacKenzie Cutler.

    Marc Healy, sound designer.

    Category:Top Spot of the Week



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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