“Raising Hope,” a new family comedy from Emmy Award winner Greg Garcia (‘My Name is Earl’), premieres this month. Fox Broadcasting Creative Director, Julio Cabral and Golareh Safarian, Director of Production-Special Ops, awarded the launch campaign to promo veterans IKA Collective and director Paul Fuentes.nn”Raising Hope” is a half-hour/single camera series which follows the quirky life of Jimmy Chance, an early twenties underachiever, as he unexpectedly becomes a single father. nn”Multiple babies, multiple locations and a topless Cloris Leachman. How much better does it get? ” Recalls director Paul Fuentes. “We shot five creatively ambitious spots in one day. That wouldn’t have been possible without a great production team and an extremely talented cast who went above and beyond. It really shows in the final pieces.”nnIKA Collective founder Ian Karr, who has produced and directed promos for some of TV’s most successful shows, muses “It’s a huge responsibility doing a launch campaign. The writers, directors and cast have spent months–if not years–developing their show and it’s our job to get people to want to watch it. I think we’re really up for that kind of challenge. Paul’s comedic sensibilities were a perfect complement to the creative. Julio, Golareh and the entire team at FOX created a truly collaborative environment. Special thanks to Joe Earley (President, Marketing & Communications), Brian Dollenmayer (SVP, On-Air Promo Creative), and Dean Norris (SVP Marketing & Special Projects) for helping to make this a dream project.”nnIKA Collective is no stranger to producing successful launch campaigns. The firm was responsible for creative and production of the United States of Tara series launch, which helped make the premiere one of the most-watched in Showtime’s history. nnIKA Collective now adds the FOX Network to their family of broadcast clients, which already include Showtime, HBO, Spike, MTV, Discovery, MSG and Hallmark Channel. The company offers complete, concept-through-post services in their NYC facility, which houses five edit suites, an insert stage, SCRATCH color grading, graphics and audio capabilities.nn
nnThe “Raising Hope” promos can be seen on the Fox Network, Fox.com, and IKACOLLECTIVE.COM.nIKA COLLECTIVE Ian Karr, 212-651-2590 Contact Ian via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More