The One Club has announced the line-up for the 2010 Creative unConference, which will be held for the first time, this fall, in Los Angeles. The Creative unConference brings together 300 of the brightest advertising creatives, digital artists and media planners, to share and explore opportunities that are emerging in the shifting media landscape.
The day-long Creative unConference, taking place on November 3rd at the Annenberg Community Beach House in Santa Monica, will feature thought-provoking discussions around the topics “Branded Content, Engagement, and Social Media.” Each session will explore these centralized topics surrounding branded entertainment, marketing and advertising with the opportunity to expand the topics of discussion, as each session is free-form and participant-driven, unlike a usual conference.
This year’s participants include a variety of industry leaders, including:
Justine Bateman, Section 5
David Brixton, the Whitehouse
Pablo Buffagni, Conill Saatchi & Saatchi
Gabriele Corcos, Under the Tuscan Gun
Brian Daniel, Phenomblue
Sue Dawson, the Whitehouse
Joseph DiSanto, Therapy Studios
Mick Ebeling, The Ebeling Group
Maria Eriksson, Hyper Island
Darren Foldes, Green dot films
Ryan Ford, deviantART
Mike Geiger, Goodby, Silverstein & Partners
Jae Goodman, Creative Artists Agency
Brian Latt, Tool of North America
Deborah Mazar, Under the Tuscan Gun
Matt McMahon, Fox Digital
Ned McNeilage, Creative Artists Agency
Joe Olsen, Phenomblue
Doug Pray, DC9
Rob Schwartz, TBWAChiatDay
Doug Scott, Ogilvy Entertainment
Tim Sexton
Jimmy Smith, TBWAChiatDay
Heather Wetzler, deviantART
“This unique un-Conference, allows for meaningful dialogue between key decision makers in the entertainment and advertising industries and brands looking to produce engaging creative content,” said Kevin Swanepoel, president of The One Club.
For more information on the Creative unConference, and for details on how to participate, please log onto: www.creativeunconference.com.
About The One Club
The One Club, which exists to champion and promote excellence in advertising and design in all its forms, is a non-profit organization dedicated to promoting the craft of advertising. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces four prestigious awards showsโthe One Show, One Show Design, One Show Interactive and the recently launched One Show Entertainment. Judged by a panel of the advertising industry’s elite creative directors, the One Show acknowledges excellence in art direction and copywriting in a variety of categories, including television, radio, newspapers, magazines, billboards and public service announcements. The coveted One Show “Gold Pencils” are regarded as the zenith of achievement in the advertising world.
The One Club also premiered its critically acclaimed documentary film, Art & Copy, at the Sundance Film Festival in 2009.
The One Club regularly produces a variety of events and materials that encourage aspiring advertising types to hone their craft. These programs include:
* The One Club diversity outreach
* The One Show College Competition and portfolio reviews
* Gallery exhibitions and lectures
* one. a magazine, produced by The One Club for creatives, by creatives
* The One Show Annual, showcasing the best advertising worldwide
In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of advertising schools across the country.
