Digital studio (www.radium.com)“>Radium/(www.reelfx.com)“>Reel FX, Santa Monica/Dallas spins mock-political propaganda in this series of six :30 spots for Farmer John’s 2010 campaign to make the Farmer John Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles. The spots, out of Mendelsohn Zien Advertising, L.A., include “Important“, “Hot Dog Party”, “Commies”, “Apocalypse”, “Other Cities“, and “Mission Accomplished” – all designed to parody the political ad campaigns of today.nnWorking in After Effects, as well as Adobe Photoshop and Illustrator, the process began with an offline edit from Cosmo Street’s Asako Ushio. The (www.radium.com)“>Radium/(www.reelfx.com)“>Reel FX team, led by Creative Director Limbert Fabian, was asked to embrace the dramatic timing and graphic look of real political advertising television campaigns, and take them to a new level with animated, dynamic transitions and motivational motion graphics. The team drew inspiration from real political ads as well as programs like "The Colbert Report," which played in the background while designers Arpine Aleksanyan and Kyle McCauley worked. The final spots are a hilarious, hyper-serious, tongue-in-cheek take on the political ads we know and (sometimes) love. To cast your vote for the Farmer John Bacon Wrapped Hot Dog, visit: http://votelahotdog.org/vote/ by November 2. For every vote received, Farmer John will donate a pound of food to a Los Angeles-area food bank. nn
nnnnCredits: nClient: Farmer JohnnTitle: “Important” :30, “Hot Dog Party” :30, “Commies” :30, “Apocalypse” :30, “Other Cities” :30, “Mission Accomplished” :30nAirdate: Currently airingnDesign & VFX Company: (www.radium.com)“>Radium/(www.reelfx.com)“>Reel FX, Santa Monica/DallasnExecutive Producer: Dan BryantnProducer: Linda JacksonnCreative Director: Limbert FabiannDesigner/Animator: Arpine AleksanyannAnimator: Kyle McCauleynEditorial Company: Cosmo Street, L.A.nEditor: Asako UshionDP: Lew RobertsonnAgency: Mendelsohn Zien Advertising, L.A.nProducer: Kara FromhartnAssociate Producer: Alison McMahonnSenior Copywriter: Shelley ChidleynSenior Art Director: Laura LebelnCopywriter: Brian JonesnArt Director: Aaron SancheznBusiness Manager: Bridget MerrillnnAbout (www.radium.com)“>Radiumn(www.radium.com)“>Radium ((www.radium.com)), the commercial arm of (www.reelfx.com)“>Reel FX Creative Studios ((www.reelfx.com)), is an evolving artist-driven studio that includes filmmakers, artists and designers focused on creativity and innovative solutions. We embrace a shared creative role with our clients from script to screen. Our VFX background and CG expertise provide us with a strong technological foundation on which we build groundbreaking work, including stereoscopic 3D projects, for the expanding world of advertising. Contact:Virginia Scripps Press Kitchen (310) 392-6682
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More