The fifth annual Digital Media Advertising Creative Showcase (DMACS) is proud to announce the 2010 finalists representing the best digital marketing campaign creative for entertainment titles and interactive games released between September 15, 2009, and September 13, 2010. Finalists in alphabetical order are:
Theatrical Movies
• “Alice In Wonderland” – Walt Disney Studios, Avatar Labs
• “Despicable Me” – Universal Pictures, Project C
• “The Expendables” – Lionsgate, The Visionaire Group
• “Toy Story 3” – Walt Disney Studios/Pixar, Ignition Interactive
Home Entertainment
• “Alice in Wonderland” – Walt Disney Studios Home Entertainment, Avatar Labs
• “Avatar” – Fox Home Entertainment, ThinkJam
• “Up” – Walt Disney Studios Home Entertainment, Deadline Advertising
Television
• “Drop Dead Diva Season 2” – Lifetime Television, Project C
• “Fugitive Chronicles” – A&E, The Visionaire Group
• “Kirstie Alley’s Big Life” – A&E, BLT & Associates
Video Games
• “Dante’s Inferno” – Electronic Arts, Wieden+Kennedy
• “Dead Space Extraction” – Electronic Arts, Crew Creative
• “Mass Effect 2” – Sabertooth, Draftfcb
YouTube
• “The Last Exorcism” – Lionsgate, The Visionaire Group
• “The Twilight Saga: New Moon” – Summit Entertainment, The Cimarron Group
• “V” – ABC Entertainment Studios, BLT & Associates
Multichannel Cross Media Campaign
• “Dante’s Inferno” – Electronic Arts, Wieden + Kennedy
• “The Last Exorcism” – Lionsgate, The Visionaire Group
• “The Twilight Saga: New Moon” – Summit Entertainment, The Cimarron Group
Winners will be announced at the live awards ceremony on October 14th at the Directors Guild of America in Los Angeles. The event will be attended by 150 leading entertainment marketing decision-makers, digital design creative teams and rich media technology experts. In addition to honoring the most cutting-edge talent in interactive digital advertising, the showcase will explore leading trends in digital marketing. Guests will eat, drink and mingle at a reception immediately following the awards ceremony.
About the DMACS
The Digital Media Advertising Creative Showcase is dedicated to recognizing the best in digital and rich media marketing for the entertainment industry. Founded in 2006, the DMACS Awards was the first event dedicated to the best creative in interactive advertising for movies. The DMACS Awards has since expanded to recognize cutting edge creative efforts in digital advertising around multiple categories, including movies, TV and video games.
For further information: www.dmacsawards.com. For a DMACS Awards invitation: info@dmacsawards.com.
