For the second year in a row, Jada Toys of City of Industry, California, selected CRM Studios of Las Colinas, Texas, to produce its Battle Machines TV commercials for the fall season. nnThe decision to return to CRM Studios for the upcoming product release was based on CRM’s exemplary work on the first spots for Battle Machines in 2009. Production will once again utilize CRM’s “all under one roof” capabilities strategy, which compliments the spots’ need for combining live-action with animation. CRM touts an award-winning animation department under its “script-to-screen” production company arrangement, as well as a complete production/post production team of 28+ professionals to help develop, shoot, edit, animate and finish any spot.nn”We once again chose CRM Studios because of the commitment to excellence they demonstrated last year,” said Frank Tzeng, General Manager of Jada Toys. “We appreciate the time they spend to really learn the product before the spots are developed. That means we get a level of work that includes the nuances of what makes a breakthrough product line so special.”nn
nnThe thirty-second spot, along with two fifteen-second spots, will air on children’s programming this fall. The spots support Jada’s new second generation of Battle Machines-Laser Combat Tag R/C toy. The second-generation product line includes different licensed Ford F-350 and Chevy Silverado 3500HD stylized trucks with laser cannons mounted on each vehicle’s hood. The first to score three hits while outmaneuvering the other licensed, custom vehicle wins! The Battle Machines product line was the first of its kind to combine the thrill of RC racing with the strategy of laser combat tag.nn”CRM has a reputation within the toy market to produce high-quality toy spots at a reasonable price,” said Steve Dunning, CEO of CRM Studios and commercial director of both this year’s and last year’s spots. nnMatthew Golding, Vice President of Marketing and Product development for Jada said, “This is the second time we’ve worked with CRM because we knew we’d not only get more exciting footage on the screen, but also the most value for the budget. CRM knows how to deliver a great commercial—and we are eager to see the spot drive business when it hits TV this fall!”nnnnAbout Jada Toys, Inc.nNow in its eleventh year, Jada Toys, Inc. is a privately-held, leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles, and toys. Popular brands produced by Jada include DUB City, Big Time Muscle, NexGen Muscle, and High Profile. Jada has also acquired major toy licenses for top brands such as NASCAR, Marvel Entertainment, Guitar Hero, Speed Racer and Chop Socky Chooks. Jada Toys’ products can be found in major retail and hobby stores worldwide, including Walmart, Target, Kmart, and Toys “R” Us.nnAbout CRM StudiosnCRM Studios, a top-tier production/post-production communications company, produces commercials and projects for entertainment, corporate, government, and non-profit organizations. Director Steve Dunning has directed over 25 toy spots in his career with CRM. Clients include GameStop, Kinetix, Dillard’s, Alcon Laboratories, Burlington-Northern Railroad, Buxton Corporation, Northrop Grumman, CEC Entertainment, Williamson-Dickie and many others. Additional information can be found at www.crmstudios.tv.Tom Kirkhart CRM Studios 469-484-9400
Contact:Chuck Burton Chuck Burton Communications 817-294-5773
Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound
The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More