eHarmony®, a well-known consumer Internet brand, recently introduced a new TV marketing campaign that offers hope and encouragement to single people who want to find their own true love. Music creative for the campaign was led by Los Angeles based music company Music Forever.nnFilm composer and Music Forever owner Anthony Marinelli was brought on as executive music producer to lend his touch to the campaign, which relies heavily on music and lyrics to celebrate the joy that comes from being loved for exactly who you are. “This is the first time we have created advertising for eHarmony that has no voice over. Music and images tell the brand story in a way that is more powerfully evocative than anything we have done before,” said Lucas Donat, CEO of DonatWald+Haque, eHarmony’s long-time advertising agency.nnMarinelli worked closely with Donat and the eHamony marketing team to determine song narratives and textures that conveyed each spot’s message and also maintained a cohesive sound for the campaign. One of the first spots in the campaign, called "If It’s Love" (song by the band Squeeze), features real eHarmony couples sharing intimate moments in a variety of settings – swinging on a hammock, singing karaoke, and sharing an underwater kiss. Another spot called “What If?” inspires singles to believe that eHarmony’s proven matchmaking process can introduce them to a partner who loves them deeply, genuinely and completely.nnPopular music from new artists as well as iconic songs were explored and both directions were chosen. “By bringing forward a large amount of artists and styles we were able to find those rare songs that worked on all levels,” noted Marinelli. “We made the whole process as smooth as possible by presenting music that was licensable and tailor edited to picture. It helps to have established relationships with publishers and labels – as soon as something was on the table my team made sure to get a deal in place so that the agency and client had all the options in front of them and could pull the trigger.”nn”It was definitely a quick turnaround especially when you’re talking about famous music artists – they’re notoriously selective, but we did it,” remarks Marinelli. “I was prepared to write original music or even take a well-known song and add additional music to help it fit the emotional arc of each spot. Either way, I needed to make the music support the most important message – that eHarmony is extremely successful at creating genuine, loving, long-term relationships.”nn
nClick here to view “If It’s Love” on online.nn nClick here to view “What If” on online.nnCreditsnAdvertising Agency: DonatWald+Haque, Santa Monica, CA, USAnCreative Director: Lucas DonatnArt Directors: Rich Pass, Marc Brugnoni, Laurenne SalanCopywriters: Jim Real, Brian MillernProducers: Kristen Roberts, Esther Perls, Elizabeth EspatnDirector: Errol MorrisnEditor: Kim Bica / ArcadennMusic: Music ForevernExecutive Music Producer: Anthony MarinellinMusic Editor: Clint BennettnAssistant Music Editor: Beau BonettinMusic Supervisors: Dana Sano & Libby UmsteadnMusic Clearance/Legal: Celeste ChadannContact Music Forever for a complete list of credits.nnAbout Music ForevernMusic Forever and composer Anthony Marinelli have been uniquely successful at creating music for well known films and hit records as well as hundreds of high profile and award winning ads including national commercial campaigns for Apple (multiple campaigns), Microsoft, Mercedes Benz, Chevrolet, Budweiser (Super Bowl), Southwest Airlines, Boeing, Accenture (Super Bowl), Sprint, Earth Communications Office, multiple campaigns directed by Joe Pytka, the iconic USA Today top 10 all time commercial This is Your Brain on Drugs, and currently running national campaigns for Shell and eHarmony, original film scores such as Young Guns, Leaving Las Vegas (Academy Award Winner), Time Code (Selma Hayek), Chapter 27 (Jared Leto & Lindsey Lohan), Internal Affairs (Richard Gere & Andy Garcia), 2 Days in the Valley (Charlize Theron & James Spader), and The Man from Elysian Fields (Mick Jagger), and the orchestral work In the Family Way, commissioned by the Los Angeles Philharmonic and premiered at the Hollywood Bowl. Anthony Marinelli began his career performing on albums such as the mega-hits Thriller (Michael Jackson) and Can’t Slow Down (Lionel Richie) and with such artists as James Brown & Afrika Bambaataa (Unity Power), Van Halen, Supertramp, Herb Alpert, Chuck D., Quincy Jones and more.Anthony Marinelli Music Forever 323-461-4646 Contact Anthony via email
SHOOT 22nd Annual 2024 New Directors Showcase To Debut On December 9th At The NDS2024 Event at The DGA In New York City
SHOOT® Magazine, the leading publication for Film, TV & Commercial Production and Post, today announced the names of the 26 individual directors and 2 duos who made the final cut to be included in the SHOOT 2024 22nd Annual New Directors Showcase. The NDS 2024 Showcase Reel will debut at the SHOOT 22nd Annual New Directors Showcase Event at the Directors Guild of America (DGA Theatre) on Monday, December 9th, and go live later that night on the SHOOT NDS website. Compiling the SHOOT New Directors Showcase and producing the New Directors Showcase Event at the DGA in New York City represent one of SHOOT's most anticipated annual highlights. This year marks the 22nd Anniversary of the NDS Showcase and both SHOOT and the DGA look forward to another great Event. Click Here (eventregister.SHOOTonline.com) for Event information and to register to attend the December 9th SHOOT NDS Event at the DGA in NYC from 2:20pm-7:45pm followed by the NDS After-party co-hosted by The Artery and Final Cut. SHOOT is excited to announce the lineup of directors for the SHOOT 2024 22nd Annual New Directors Showcase (in alpha order):
- Jason Blanc
- Chris Cole
- Reece Daniels
- Lanre Danmola
- Lauren Maya Davis
- Giuseppe De Lauri
- Louise de Nexon
- India Donaldson
- Duncan Heger
- Ava Himmel ... Read More