charlieuniformtango uses special effects to create clothesline of billowing underwear
Lola Lott, charlieuniformtango president/executive producer, announced the company has completed a new :60 commercial for Dallas-based The Richards Group client Fruit of the Loom. It’s a music parody featuring the Fruit of the Loom guys singing a new ballad “Comfortably.”
The charlieuniformtango team included Mary Alice Butler, executive producer, Jack Waldrip, vice president/senior editor, Alex Campos, assistant editor, Joey Waldrip, special effects editor, David Hannah, special effects supervisor/3D designer, Russell Smith, audio engineer.
Leading filmmaking business magazine, SHOOT, selected “Comfortably” as the "Top Spot of the Week" in their August 20 issue. And, the ballad takes the number five slot in this summer’s quarterly SHOOT Top Ten Spot Tracks Chart.
“This time around it felt right to do a big rock anthem for the modern man,” The Richards Group creative director/copywriter Ron Henderson said of the latest music video parody—directed by Klaus Obermeyer of Aero Film, Santa Monica, Calif. The process began with Henderson penning the song’s lyrics, which aim to “let all men know that whoever they are and whatever they wear, Fruit of the Loom has everything they need.”
“Are you boxers, are you briefs?” the song begins, ultimately promising, “I won’t leave you bare in your search for underwear.” Regular Fruit of the Loom collaborators Roger and Scott Wojahn of Wojahn Bros Music, Santa Monica, set the lyrics to music. Once the shoot wrapped, Henderson and Walker worked with editor Jack Waldrip of Dallas’ charlieuniformtango to cut “Comfortably.” “To be honest, it came together really quickly,” Henderson said, adding, “What wasn’t captured in-camera, and was the more challenging part, was adding the extra clothesline and billowing underwear in the post process.”
“Comfortably” is currently playing in movie theaters and on television, and the music video can also be seen at http://www.fruit.com. MP3 songs can also be downloaded at that site.
Credits
Client: Fruit of the Loom
Agency: The Richards Group, Dallas
Ron Henderson, creative director/copywriter; Dennis Walker, creative
director/art director; Sheri Cartwright, producer.
Production Company: Aero Film
Klaus Obermeyer, director; Bill Ahrens, DP; Lance O’Connor, exec producer;
Rob Helphand, head of production.
Editorial: charlieuniformtango
The charlieuniformtango team included Mary Alice Butler, executive producer,
Jack Waldrip, vice president/senior editor, Alex Campos, assistant editor,
Joey Waldrip, special effects editor, David Hannah, special effects
supervisor/3D designer, Russell Smith, audio engineer:
Postproduction: Company 3 Los Angeles
Stefan Sonnenfeld, colorist.
Music: Wojahn Bros. Music
Scott and Roger Wojahn, composers; Dara Norris, exec producer.
Audio: charlieuniformtango
Russell Smith, mixer.
Principal Actors: Rad Daily, Wayne Wilderson, Richard Horvitz, Gene
Steichen, Rachellr Wood, Brandon Quinn.
About the charlieuniformtango team
Lola Lott serves as president/executive producer and Jack Waldrip as vice president/senior editor. The team includes director Jeremy Bartel, visual effects artists Dave Laird and Joey Waldrip; graphics designer David Slack; operations manager/special effects designer David Hannah; audio engineers Russell Smith and Jake Kluge; senior editor Jack Waldrip; editors, Deedle LaCour, Justin Wilson, and James Rayburn. Executive producers Lola Lott, Mary Alice Butler, senior producer Jeff Elmore. Austin executive producers Michele Tongate and Ron Rendon, Austin editors Staci Le Van, Travis Aitken, and Andrea Mendoza, and Matt Ludwick audio engineer. Digital Production Executive Creative Director Matt Manroe. General contact: rep Perry Tongate, www.charlietango.com.
Video Credits
Client: Fruit of the Loom; Agency: The Richards Group, Dallas; Ron Henderson, creative director/copywriter; Dennis Walker, creative director/art director; Sheri Cartwright, producer. Production Company: Aero Film; Klaus Obermeyer, director; Bill Ahrens, DP; Lance O'Connor, exec producer; Rob Helphand, head of production. Editorial: charlieuniformtango; The charlieuniformtango team included Mary Alice Butler, executive producer; Jack Waldrip, vice president/senior editor; Alex Campos, assistant editor; Joey Waldrip, special effects editor; David Hannah, special effects supervisor/3D designer; Russell Smith, audio engineer. Postproduction: Company 3 Los Angeles; Stefan Sonnenfeld, colorist. Music: Wojahn Bros. Music; Scott and Roger Wojahn, composers; Dara Norris, exec producer. Audio: charlieuniformtango; Russell Smith, mixer. Principal Actors: Rad Daily, Wayne Wilderson, Richard Horvitz, Gene Steichen, Rachellr Wood, Brandon Quinn. Contact:Vicki Young 214 948 5940 214 533 1584 Contact Vicki via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More