CLIENT
KF Holdings/Nabisco Biscuit Company/Oreo Cookie Barz.
PRODUCTION CO.
@radical.media, bicoastal/international.
Greg Kohs, director; Karl Hahn, DP: Frank Scherma, Donna Portaro and Gregg Carlesimo, executive producer; Steve Ross, producer. Shot on location in Big Bear Lake, Calif.
AGENCY
FCB New York.
Rich Russo, executive creative director; Howard Ronay, VP/senior art director; Gerald Cuesta, VP/senior copywriter; Steve Friedman, senior VP/producer.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Michael Irving, assistant editor; Andrea Richman, producer.
POST
Red Car.
Joe Wenkoff, online editor/Flame artist; Mario Caserta, graphics editor/title designer.
Company 3, New York.
Victor Mulholland, colorist; Elisha Levin, producer.
VISUAL EFFECTS
Black Logic, New York.
Doug Johnson, CGI director; Julio Soto, technical director; Irene Kim and Andrew Dayton, lead artists; Kuan Linn, animator; Kate O’Neil, senior Inferno artist; Angela Cacchione, visual effects producer; Ivan Molomut, executive producer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC/SOUND DESIGN
RMI, New York.
Robert Miller, composer/sound designer.
THE SPOT
The :30 "UFO" features scenes of teens describing what seems to be a UFO sighting. As one of the kids finally reveals that she is talking about a new cookie bar, a silver spaceship appears behind her and flies out of frame. The ad then cuts to CG shots of an Oreo cookie being transformed into the new bar.
Spot broke in July.