CLIENT
The Kroger Co.
PRODUCTION CO.
Darcy/Fox Productions, Santa Monica.
Peter Zavadil, director; Ulf Soderqvist, DP; Darcy Newell, executive producer; Steven Heller, producer. Shot on location in Nashville, Tenn.
AGENCY
Sheehy & Associates,
Louisville, Ky.
Scott Kuhn, CEO; Dave Carter, creative director/art director; Maronda Dockery, copywriter; Bob Iler, senior producer.
EDITORIAL
Match Frame, Austin, Texas.
Stephen Bohls, editor.
POST
Match Frame.
Nathan Hurlburt, online editor; Cheryl Middleman, post supervisor.
Company 3, Santa Monica.
Laura Jans, colorist.
AUDIO POST
Digital Domain of Austin.
Chris Erlon, mixer.
MUSIC
RamZ Music, Louisville.
Bob Ramsey, composer.
SOUND DESIGN
Digital Domain of Austin.
Chris Erlon, sound designer.
THE SPOTS
Seven :30s showcase the personal relationships between Kroger employees and its customers. The package includes "Kindness III Cheerful Chuck," "Kindness III Helping Hazel," "Kindness III Kroger Plus Keys," "Kindness III Lipstick Lady," "Kindness III Mommy Moment," "Kindness III Pfriendly Pharmacist" and "Kindness III The Mack Daddy."
Spots broke in September.