Leading post-production house Optimus Santa Monica announced with Draftfcb Orange County the launch of the Taco Bell® $2 Meal Deals spot, which will air nationally during the NBA finals. The spot, “Terrible,” supports Taco Bell’s debut of its new $2 Meal Deals and features Basketball Hall-of-Famer and Emmy Award-winning commentator Charles Barkley.
“Both DraftFCB and Optimus have had a great time working with Charles Barkley,” said Jeff Maerov, SVP Group Creative Director Draftfcb Orange County. “That rapport helped create very memorable spots for Taco Bell’s new $2 Meal Deals.”
“Terrible” humorously depicts consumers’ question of “Which item in the $2 Meal Deal is free – the Taco Bell item, the chips or the drink?” In the spot, Charles Barkley is at home playing pool while commenting how terrible it is that Taco Bell would offer such a great value at such a low price and wondering how the company will make money on the $2 Meal Deals. The spot was created by Jim Phox, SVP Senior Producer, SVP Creative Director Jeff Maerov, Art Director Jennifer Martonic, Zachary Schmitz Copywriter, Adam Nowak Copywriter, SVP Account Director Sue Redington, Account Director Haley Mazza and edited by Optimus Santa Monica Editor Grant MacDowell.
“‘Terrible’ showcases the Charles Barkley everyone knows and loves, depicting him in a relaxed setting at home,” said Optimus Santa Monica Editor Grant MacDowell. “The spot does an excellent job of capturing his persona and making him seem very natural. The agency developed a great dialog and, combined with Barkley’s comedic timing, the result is an incredibly fun spot that we had a blast cutting.”
To view “Terrible,” please visit www.optimus.com/sm.
About Optimus and Optimus Santa Monica
Optimus is a leading post-production and production house headquartered in Chicago with an editorial boutique in Santa Monica. Optimus Santa Monica offers award-winning post-production services for clients such as Draftfcb, R&R Partners, McCann Erikson, Ogilvy & Mather, Cramer-Krasselt, Castells & Asociados, Fishtank Brand Advertising, BSSP, and Leo Burnett. For more information, please contact Therese Hunsberger or visit www.optimus.com/sm.
About Draftfcb
Draftfcb is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L. In delivering its clients a high Return on IdeasSM, the agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing and firmly believes there is no way to separate creativity from accountability. Part of the Interpublic Group of Companies (NYSE:IPG), the Draftfcb network spans 96 countries with more than 9,500 employees. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and global chief creative officer; and Neil Miller, chief financial officer. For more information, visit www.draftfcb.com.
